34. Botlhale Tshetlo
Vital Stats:
- Business: Hairtural Studio
- Established: 2014
Up-and-coming fact:
Tshetlo went from baking business Cake Couture, to creating something else in the kitchen – a haircare product range (and later a salon of the same name) Hairtual. This was all inspired by a TED Talk she gave in Soweto in 2013.
What started as a natural haircare range has expanded into a popular hair salon that prides itself in not using any heat or combs on natural hair. Tshetlo’s salon was hardly four months old when customers from as far as Pretoria brought in their children to her Sandton salon for a unique treatment. Since its inception, Hairtural has not only expanded from a product range to a salon, but now also has a retail arm in the form of Midrand-based outlet Afrology, which stocks an array of local natural hair brands.