Catherine is a search engine optimisation (SEO) specialist, social media strategist and web copywriter at Black Mountain. She has a Business Science degree from UCT, and over 12 years’ experience in paid and organic search. She began working on the agency side (Quirk in Cape Town, Greenlight Digital in London and iProspect in San Francisco) before heading the internal SEO team at CBS Interactive in San Francisco. Back in South Africa, Catherine has provided SEO, social media and web copywriting services to clients since 2009. She’s the author of the book, “301 Ways to Use Social Media To Boost Your Marketing” (McGraw Hill, 2010), and has been a convener and course writer for GetSmarter, one of South Africa’s fastest growing online education companies.