Avoid Failure: Act on the Worst Case Scenario (While You Still Can)
This is the true-life story of US publisher Craig Reiss. He tells the story of how his start-up went from...
Read moreCraig Reiss is the former editor-in-chief of Adweek, Brandweek and Mediaweek. He also was chief creative officer for Primedia, where he oversaw positioning for 150 media brands. Reiss is now principal of CIA: Customers Into Advocates, a Connecticut-based customer research firm.
This is the true-life story of US publisher Craig Reiss. He tells the story of how his start-up went from...
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