Darren Upson is the Director of Small Business at Xero, responsible for growing the Xero subscriber base throughout Europe, Middle East & Africa (EMEA). Following a decade in marketing leadership positions within ERP software vendors, most recently at NetSuite, Darren moved to Xero in April 2015, and has subsequently helped grow the UK & EMEA business from 83,000 subscribers to over 220,000. Xero is the multi award winning global leader in online accounting software with more than 1 million paying subscribers around the world.