Eustace Mashimbye is CEO of Proudly South African. His passion for all things local permeates everything he does, including his choice of locally made outfits. His favourite travel destinations are local (of course) and he still lives close to his birthplace, Mamelodi. He remains an avid fan of his home team, Mamelodi Sundowns. His second love after soccer is local music, and he can be found on weekends taking on the role of part time DJ.