Gil Sperling is the CEO of Flow, a proptech platform which is revolutionising how people rent and live. Sperling started his career as an engineer, and was one three founding partners of Popimedia, one of Africa’s biggest ad-tech and performance marketing companies. Popimedia went on to be bought by French based global communications group – Publicis. Through his experience and expertise within the tech industry, Sperling, together with the co-founders of Flow, are revolutionising the economics of rent with a shared value approach, bringing in behavioral economics to make the entire renting process more affordable, more transparent and more seamless.
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