Marketing is my passion. Identifying the perfect price point. Determining the best media for advertising to reach a target audience. Butting heads with my colleagues to figure out how to position a new software product. Interviewing clients and gurus to keep a close ear to the market. Collaborating, sharing insights, making tough decisions to help form our company’s marketing strategy. It is an exciting field and I am very fortunate to have been able to make a career of it. Currently, I work for ActiveTrail one of the best email marketing software providers in the market and a company that I collaborated with in the past. Whatever the activity, I am always vigilant, constantly analysing and searching for ways to improve.