Use your Brand Positioning as a Compass for all Aspects of your Business
Sometimes old school is still the way to go
Read moreJim Joseph is the North American President of New York-based communications agency Cohn & Wolfe, part of the media company WPP Group PLC. Author of The Experience Effect (AMACOM, 2010) and The Experience Effect for Small Business (Happy About, 2012), he teaches marketing at New York University and blogs at JimJosephExp.com.
Sometimes old school is still the way to go
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