Karen is the President of Sterling Marketing Group, a branding and marketing firm that works with CEOs, executives, and entrepreneurs on building stronger personal, business and team brands. For those clients who require more engagement, Karen works as a private "brand manager" or "interim CMO" helping her clients achieve their most critical branding and marketing goals. Karen has worked in more than 50 countries, with such clients as: Apple, AT&T, LinkedIn, Capital One, Avis Rental Car, Twitter, Google, Johnson & Johnson, Sprint
Karen has also spoken for YPO, TedxYale, Stanford, Harvard, the American Management Association, and others. She is the best-selling author of nine books, which have sold over 450,000 copies. Her most recent is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.
She is a frequent guest of the media including: The Today Show, Fox Business, CNN, Bloomberg, and Oprah. She previously worked as a freelance reporter for Comcast.
In addition to her work in the business world, Ms. Leland has a lifelong commitment to the arts. She is a working artist whose paintings and prints have been exhibited at the Museum of Fine Arts in Boston, the Triton Museum of Art in Santa Clara, and the Sausalito Art Festival. Karen has performed onstage throughout the Bay Area and LA and in industrial films and voice overs.
Areas of expertise include: thought leadership, social media, content development, blogging, brand positioning, brand strategy, user experience, design thinking and customer experience.
Specialties: Brand and marketing strategy and implementation for high-end entrepreneurs, start ups, small businesses and Fortune 500. I help leaders craft their personal brands and businesses integrate the best of Internet marketing, social media, PR, branding and business development to get their messages out and become thought leaders in their fields. Content development and promotion for blogs, ebooks & white papers.