Max was born to German parents and having grown up in West Africa, Max studied in one of Europe's well known Universities International Relations and Finance - which let his move at an early stage after his degree to Latin America where he remained for 3 years and worked on his business ideas. Africa - you either love it or you hate it as the saying goes: Max returned to Africa in 2009 and has been here ever since growing a number of businesses. His extreme focus on innovation, entrepreneurship and the change so urgently needing in South Africa have raised controversy - not stopping him on his path of change. He believes in the continent being the land of opportunities which we way too often seem to forget. Openly speaking about the political issues Africa faces he aims to be the game changer - his book provides more inside on his chain of thought and passion! A saying by Winston Churchill he strongly believes in: “To improve is to change, to perfect is to change constant."