Michael Wissekerke runs a results orientated search marketing company, Conversionomics.net, where he tries to make “the web a better place” through better user experiences and a more holistic approach to search and conversion rate optimisation. Having cut his teeth as an SEO and online marketer in the hyper competitive industry of online gaming, Michael (a self-confessed web geek) recently returned from Australia where he was the in-house search and analytics manager for multinational pharmaceutical giant Sanofi.