Warren Moss is the founder and CEO of Demographica, a leading digital email and SMS advertising company that represents an audience of over 22 million consumers. Demographica makes use of email and SMS marketing as a way of branding, marketing, advertising, customer acquisition and sales, carries the DMA's Centre of Excellence certification and has won numerous awards for its work in digital direct marketing. As a natural born entrepreneur, Warren was a finalist for the ABSA Jewish Entrepreneur Award and a finalist in the ICT Young Entrepreneur of Africa Award. Follow him on Twitter at @warrenmoss