1. Making Money Online with Niche Software Products
How tech innovator Darlene Menzies founded a funding force for new entrepreneurs
Since leaving her corporate job in 2001, she has established several successful technology businesses and has first-hand experience in what it takes to start and grow a successful enterprise. She is a public speaker, a media spokesperson and recognised expert on the SME sector.
Leveraging Niche Software products to Make Money Online:
Darlene, the CEO of SMEasy and Finfind, developed SMEasy as an accounting and business management system any small business owner can use. The software is specifically designed for entrepreneurs who have minimal to no accounting knowledge.
“It’s online, really easy to use, and provides accountants with anytime, anywhere access to an SME’s financial statements,” says Darlene.
How this entrepreneur used Niche Software products to Make Money Online:
Spotting a gap in the market for customised, web-based and mobile solutions she launched The Development House (TDH) and began working with SMEs, non-profit organisations and government to develop IT systems specifically tailored for their needs.
Lessons learnt in establishing an income with Niche Software products Online:
“Failure is a normal part of life and should be embraced not avoided. Foster a mentality of overcoming and breaking through. Help raise future entrepreneurs – the true builders of our economy,” says Darlene.