2. Making Money Online with Facebook
Zelda Arnott turned her fans into customers
In 2014, Zelda Arnott took advantage of the online shopping boom and launched her own retail store on Facebook. “Facebook provides us with all the information we use for marketing and selling,” says Zelda. “We don’t need sponsored posts to grow our audience. Zellyco has built its own momentum. I have to pinch myself to make sure I’m not dreaming.”
Leveraging Facebook to Make Money Online:
Zelda selects images of trendy accessories that may work well together and posts them on Zellyco’s page. These are sold as bundled items for an average of R280 a set. The first person to comment ‘sold’ gets first choice to purchase the bundle.
“I’ve hit the sweet spot in this current economic climate and I’m making an excellent return,” says Zelda. “For the cost of a lunch my customers can have a new look.”
How this entrepreneur used Facebook to Make Money Online:
Zelda and her daughter Taryn Hatchuel, opened for business just before the Christmas rush and everything sold out in a day. Her turnover went from R6 00 in the first month, to R55 000 by July 2015. 85% of Zellyco’s sales are repeat business.
Lessons learnt in establishing an income with Facebook Online:
“You can easily create a Facebook store, upload your products, promote them on your wall, or promote your entire store so your fans know it’s there – all for a fee that is affordable for any business,” beams Zelda. “The potential for start-ups is enormous.”