6. Making Money Online on Instagram
How Thithi Nteta is cashing in on creating content on Instagram
Thithi Nteta is an Executive business director at FCB Johannesburg by day, but her 32 000 social media followers enable her to create lifestyle content for big brands as a micro-influencer. Some of the most popular lifestyle brands are cashing in on influencers who charge them less than a traditional ad campaign for double the effect.
Leveraging Instagram to Make Money Online:
As social media has increased in popularity, influencer marketing has become one of the fastest growing and effective types of advertising for companies. Influencers are paid to subtly share brand content on Instagram and their blogs, so that the products seem effortlessly part of their cool lifestyles. Because their followers are influenced by this lifestyle, they’re then persuaded to buy the products.
How this entrepreneur used Instagram to Make Money Online:
Thithi works with various beauty and lifestyle brands including Ponds, DKNY and G-Star. “I really have been lucky enough to work with brands that get who I am and at the beginning of those relationships, it wasn’t paid for. It was honestly just, ‘Ooh, I’m so excited that you even want to work with me,’” she tells CNN. “A basic Instagram post for me I would charge anywhere around R5 000 rand a post, which is about $375,” says Thithi.
Lessons learnt in establishing an income with Instagram Online:
Becoming an influencer may be lucrative, but it’s a high-commitment exercise, says Thithi. You must have a passion for sharing your life to build trust with your followers and your posts need to be authentic and consistent. “Finally, having a good number of followers is an advantage.”