At Kriser’s, a chain of ten pet stores in the US, the retail experience reflects the fun-loving personality of CEO Brad Kriser.
The chain sells only all-natural pet food and treats, and to demonstrate the quality of their products, they cover the walls with tongue-in-cheek quotations, like “All our pet foods are personally approved by me. And yes, I’ve tried them all,” or “Pet Food that’s good enough to eat. Not that you would. But you could. Just so you know.”
It’s a great way to show customers that even though they’re serious about what they do, they’re also a company that likes to have fun.
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Sample bins are stocked so customers can take free bags of food to test on their pets, and chalkboards list pet-related community events. The shops also offer pet birthday parties, including goodie bags, workshops on ‘reading your pet’s body language’, and Giant Breed ‘Meet Up’ play dates.
All of Kriser’s, employees wear name tags that list their pets, showing how all employees feel pets are true members of the family.