Copywriting is essential to any company’s marketing strategy. But if you are not too keen on it, there are some tricks you can use to help you master copywriting.
Having a good copywriting strategy has many benefits for your business. No wonder that some copywriters can earn as much as $250 per hour!
Their skills and expertise are valued highly because good copy can truly be transformative for your marketing.
That being said, if you are not particularly fond of the writing process itself, you can still use copywriting effectively. Hence, here are the five copywriting tricks to use if you are an entrepreneur who hates writing.
Break Up the Text
Perhaps the most common tip you will get on copywriting is to break up your text. This not only helps you organize your thoughts better but also allows you to format your text in a way that is more visually appealing.
Some readers will only be skimming through your copy instead of reading every single sentence. This is why it’s important to make it easier for them to take a glance and immediately get the gist of your text.
Utilize Your Strengths
Another thing to keep in mind any time you sit down to write some copy is that you should be focusing on and actively utilizing your strengths. Darren Stanley, an expert from the custom writing reviews site Best Writers Online, puts it this way,
“If you know how to write a killer headline, make it the best headline you can. If you have a unique sense of humor, use that in your writing voice. If you love creating lists, include them in your copy.”
Learn from Others
Of course, it’s crucial for you to have a solid plan for your copywriting efforts, but it’s also okay to stray away from it sometimes and learn from others:
- Look at what your competitors are doing and try to replicate that in your copy.
- Experiment with different techniques and find the best approach to a situation.
- Analyze the data you have and apply your findings to your future marketing.
Stick to The Basics
While you try to experiment and use new methods, it’s still a good idea to stick to the basics. Peyton Young, an expert from the writing services reviews site Writing Judge, explains it this way,
“If you master the basics, you will be able to use them better than anyone else. You never know if a new technique will work, but you can always be sure that the most basic techniques will never fail.”
Be Prepared for Anything
Last but not least, you should always be prepared for anything. Yep, as simple as that. Doing your research about the subject you want to write on is crucial.
Beyond that, you should know who your audience is, what the market situation is like, and who your competitors are. The better prepared you are, the better your copy will be (and the easier it will be for you to anticipate challenging situations).
All in all, copywriting is a skill you can learn like any other. However, if you don’t want to be writing all the time, you can still create great copy without having to learn every single thing about copywriting. Use the tips in this article to inform your copywriting strategy and start creating better copy for your marketing campaigns.