I heard Grant Cardone, billionaire of Cardone Capital, speak before, but this time it was different! I was watching the pre-show for Grant Cardone’s Unbreakable Business System. Sitting with eyes transfixed on the computer screen, I felt dumbfounded by the content I was hearing.
His words finally penetrated through the cluttered web of excuses I had about my many failed business endeavors.
With deep passion and frustration, he bellowed the words, “You need to hit your target. Your target is your “where,” and too many business owners are worried about your “what” and” how,” but you should focus on your “where .”
His words finally landed home and stirred me into action. If truth be told, I never had a vision for my businesses; failure was the by-product. According to Harvard Business Review, it notes that a business can fail because the business leader may lack a vision. It also correlates business leadership with having a vision. Really?
Could many small businesses fail because of a lack of vision? Could not having a vision be an underlying variable that is sometimes overlooked?
“The key to success is to study successful people and hang around them,” said Grant Cardone, the billionaire mogul. So I took action and studied Walt Disney, Myles Munroe, Elon Musk, Oprah, Steve Jobs, Grant Cardone, and others.
Interestingly, having the vision to impact the world was their common theme. Therefore to achieve business success, one can conclude that having a personal or business vision is vital. Why is having a vision important?
Your Vision Gives You Clarity
When we capture our vision, it gives us a glimpse in picture form of our desired business success. It gives us a visual benchmark- the big picture, destination, or target to achieve in our business.
When the vision is clear, it is easier to design our business plans with practical strategies to promote business success. Also, having a clear picture of our business success keeps us inspired, focused, and committed.
Your Vision for Impact
Capturing your vision combined with market research equips us to start businesses that solve a problem that later translates into profits. Zeroing-in on your vision, pinpoints the problems we solve to impact humanity and the world. Not knowing our market may lead to the wrong allocation of resources, including time, capital, employees, skills, etc.
Your Vision Aligns with Purpose
Knowing our “whys” propels us to arrive at our desired business success address: vision. Therefore, spending time discovering why we want a business with impact and success is paramount. Understanding our “whys” will help us build the unbreakable mindset needed to achieve your vision.
Your Vision for Direction
Knowing our ultimate destination or target puts us on a trajectory to stay on the path to business success despite the challenges we may face. Capturing our vision on a vision board with pictures of our desired targeted outcome makes future success a reality.
A vision without a plan is futile and will not guarantee success. Why invent the wheel when wealthy business owners have shown us the path?