Vehicle signage is a powerful advertising tool that can increase awareness of your brand and strengthen your competitive position. Branded vehicles are an innovative approach to advertising, with businesses of all sizes taking advantage of a trend that makes an immediate impact and leaves an impression on the thousands of people who view these mobile master pieces.
Vehicle branding expert Emile Bester of Superwraps explains how it works and why it makes business sense.
Budget-friendly
It used to be limited to clients with large budgets, but new technology has made vehicle branding a great option for businesses of all sizes. Budget for around R10 000 all inclusive for a full wrap. This is a once-off cost that will look good for two to three years and is far more affordable than print, radio or television advertising.
The Benefits
Whether you choose cut-outs or the more eye-catching full wrap, it increases the visibility of your brand and helps to generate leads for your business while presenting the market with a professional image. Decals and full wraps do not damage your car’s paint. They actually protect it against harsh UV rays from the sun and everyday abrasion, as well as highway pitting.
How It Works
The client submits their logo, we interview them and find out what the company does and what type of message they wish to put out into the market. We take photographs of the vehicle and design the graphics in line with these requirements. Once the design is approved, the wrap is applied to the vehicle. High quality vehicle wraps are done using premium cast vinyl with re-positioning and bubble-free technology. This ensures there is no risk of peeling or cracking.
Satisfied Customers
Wiesenhof Coffees had its vehicles branded and have reported a very enthusiastic response from customers who have seen the brand on the road. Toshiba had a number of Corsa bakkies branded as part of a short-term campaign to increase band visibility. The campaign was a great success from that point of view, with the company reporting that its vehicles had been seen everywhere.
For more information, contact +27 82 8880791,e-mail: emile@superwraps.co.za or visit www.superwraps.co.za