• About Us
  • Write for Us
  • Paid Content Solutions
  • Contact Us
ExpertHub
  • HOME
  • LAUNCH
  • BUSINESS
  • LEADERSHIP
  • MONEY
  • SUCCESS
  • NEWS
    • All
    • Company Posts
    • ExpertHub Today
    Transunion Global Capability Centres Boom

    Global Capability Centres Boom As They Move Up The Value Chain

    Global Tech companies

    Global Tech Companies Are Turning To South Africa For Media And Marketing Expertise

    Innovation Summit

    Innovation Summit 2021 Showcases SA’s Top Tech Entrepreneurs

    Three customer experience strategies you’re missing-23Sep21

    Three Customer Experience Strategies You’re Missing

    Embracing digital 1st world, SMBs confid. to thrive-23Sep21

    Embracing A Digital-First World, SMBs Can Have The Confidence To Thrive

    SAB Foundation Calling All Entrepreneurs Tholoana Entps. Prog.

    Applications for SAB Foundation Are Now Open

    Trending Tags

    • About Us
      • Write for Us
      • Paid Content Services
      • Contact Us
    No Result
    View All Result
    • HOME
    • LAUNCH
    • BUSINESS
    • LEADERSHIP
    • MONEY
    • SUCCESS
    • NEWS
      • All
      • Company Posts
      • ExpertHub Today
      Transunion Global Capability Centres Boom

      Global Capability Centres Boom As They Move Up The Value Chain

      Global Tech companies

      Global Tech Companies Are Turning To South Africa For Media And Marketing Expertise

      Innovation Summit

      Innovation Summit 2021 Showcases SA’s Top Tech Entrepreneurs

      Three customer experience strategies you’re missing-23Sep21

      Three Customer Experience Strategies You’re Missing

      Embracing digital 1st world, SMBs confid. to thrive-23Sep21

      Embracing A Digital-First World, SMBs Can Have The Confidence To Thrive

      SAB Foundation Calling All Entrepreneurs Tholoana Entps. Prog.

      Applications for SAB Foundation Are Now Open

      Trending Tags

      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us
      No Result
      View All Result
      ExpertHub
      No Result
      View All Result
      Home BUSINESS Marketing Branding

      Give your Brand Personality!

      Michelle Clarke by Michelle Clarke
      Nov 14, 2011
      in Branding
      6
      Give your Brand Personality!
      Share on FacebookShare on TwitterShare on LinkedIn

      RelatedTopics

      4 Steps to Building a Brand Customers Will Buy Into

      Ways To Enhance The Value Of Your Brand

      4 Steps to Building a Brand Customers Will Buy Into

      When it comes to someone’s work ethic, most of us are familiar with the phrase “all work and no play makes Jack a dull boy” but this can also be applied to personal branding. Personal branding needs to be just that; personal. If all we ever do when we network, meet people or share status updates, is speak about business, we render ourselves flat. It could be said that “all work and no play makes Jack a dull brand” too.

      Part of personal branding is personality congruence; we have to be congruent and confident enough to let our personality shine from within the brand. The brand should resemble who we are and what we stand for; we need to incorporate what gives us depth, outside of our business, with our personal brand. Do we run, do we read philosophy, do we take photographs, or maybe help out at SPCAs? Some of us may have kids and domestic chores and challenges. Sharing this side of us allows us to build familiarity and have rapport with potential prospects.

      Enhance your personal brand

      There is, however, a fine line between sharing and over-sharing. People may not care what diet we’re on or where we find the best clothing bargains; discretion is important. You want to show people the side of you that will only enhance how your personal brand is being perceived.

      If we think ‘I have nothing else to share’, it’s time to take a look at how we’re spending our time and how outside activities can develop us as people, which in turn translates into a deeper, more rounded brand. The “wheel of life” is a tool, which you use to capture what is important to you in your life and, ultimately, it is used to create balance in our lives. Consider life as a whole divided into segments. Each segment represents an area of your life – for example, business, money, spiritual growth, hobbies, and community contributions.

      After creating your “wheel of life” you can ask yourself:

      • Are you giving attention to all the aspects of your life?
      • And are you aligning them to create a holistic personal brand?

      Just as a person becomes dull without a personality, so too can a personal brand become invisible without any personal and individual characteristics – your personal brand should aim to inspire people not only because of what it is but because of what it stands for.

      Michelle Clarke

      Michelle Clarke

      Michelle Clarke is a Leadership, Expat and Executive Coach with a speciality in Personal Branding. A South African by birth, she is currently based in Santiago de Chile while she coaches clients across the globe using Skype and other web based platforms. She is a lover of photography, animals and all things tech. Visit www.motivcoach.com or www.portablepro.me for more details.

      Quick Links

      • Business Plan Advice
      • Business Plan Format Guide
      • Business Plan Format
      • Sample Business Plans

      NEWSLETTER SIGN-UP

      Sign-up for Weekly ExpertHub Updates

      * indicates required




      EXPERT INSIGHTS

      Mo Rafi - 4 Banking Secrets

      4 Banking Secrets That Most People Don’t Know About

      by Mo Rafi

      Mo Rafi founded Rafi Credit Consulting Inc, a private consulting firm based in Toronto, Canada.

      RevenuePartners Time Management for Sales Teams

      Advice from RevenuePartners to hack sales team productivity

      by Andrew Honey

      Time management is one of the costliest challenges in business today. Here are 6 hacks from RevenuePartners to help you...

      Top Reasons Why You Should Study Business Administration

      Top Reasons Why You Should Study Business Administration

      by Adrian Lomezzo

      Administration course, these reasons should help you make the right choice

      Effective Video Strategies For Your Online Store

      Effective Video Strategies For Your Online Store

      by Frank Hamilton

      Video marketing is an incredibly powerful digital marketing technique. Here’s how you can use it for e-commerce to promote your...

      • HOME
      • LAUNCH
      • BUSINESS
      • LEADERSHIP
      • MONEY
      • SUCCESS
      • NEWS
      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us
      • About Us
      • Write for Us
      • Paid Content Services
      • Contact Us
      • Terms & Conditions
      • Data Privacy Policy
      • Privacy Policy
      • Sitemap

      Copyright © 2022 ExpertHub.info
      Revenue Growth Experts

      No Result
      View All Result
      • HOME
      • LAUNCH
      • BUSINESS
      • LEADERSHIP
      • MONEY
      • SUCCESS
      • NEWS
      • About Us
        • Write for Us
        • Paid Content Services
        • Contact Us

      Copyright © 2022 ExpertHub.info
      Revenue Growth Experts

      Login to your account below

      Forgotten Password?

      Fill the forms bellow to register

      All fields are required. Log In

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In