Video marketing is an incredibly powerful digital marketing technique. Here’s how you can use it for e-commerce to promote your online store.
Video marketing has been on the rise in recent years thanks to the increased demand for video content. From live streaming to short TikTok videos, there are many forms that video marketing can take, but all of them can be incredibly effective when used correctly.
Here are five video marketing techniques you can successfully use to promote your online store.
1. Short Social Media Videos
One of the reasons why video marketing is so big is that so many people use social media nowadays. This is why video content specifically for such platforms can be perfect for your strategy.
In most cases, these videos will be short and will have to fit a particular format (e.g. Instagram Stories and Reels, TikTok, YouTube Shorts, Snapchat).
The aspect that you should emphasize the most when creating short social media videos is their virality.
Look at the latest trends and consider joining in on the current challenges (e.g. the viral Ice Bucket Challenge) to get more exposure with the help of thematic hashtags. Short videos don’t need much time to be viewed and can be easily shared on social media which is why they have the potential to go viral.
2. Instructional Guides and Tutorials
Another type of video you can try is the instructional one. Video guides and tutorials are perfect for educating your audience about the way your products and services can be used.
Moreover, you can also create product comparison videos as well as compilations of testimonials to target viewers who are not acquainted with your brand and are simply looking for thematic videos.
If you are unsure how to write scripts for such videos, you can always hire a professional writer by selecting one with the help of a custom writing reviews site like Rated by Students. With a professional writer, it will be easier to create high-quality scripts that you can then use to create your videos, no matter how long or complex they are.
3. Informational Videos and Announcements
While it is important to create video content that will attract new audiences, you still need to have videos that are purely informational and are meant to mostly inform your current audience. Such videos can contain news, announcements, product overviews for new releases, and so on.
In some cases, you can optimize these videos in a way that will make them both informational and promotional at the same time. For example, new product launches can be formatted as commercials.
Get creative with them and publish them on social media to allow more people to share them and spread the word about your brand.
4. Animated and Narrative Videos
Storytelling is quite important for your overall video marketing strategy as it allows you to create a coherent narrative about your brand and create a particular image for it. For maximum results, create long-form narrative videos, either live-action or animated.
Once again, consider hiring a professional writer to help you in the process. Check the best custom writing review website with a database of expert writers and find the one who will be able to tackle your topics.
5. Live Streaming, Webinars, Podcasts
Lastly, don’t forget about the power of live streaming and other types of video content such as webinars and podcasts. Live content is particularly in-demand right now, so even simply hosting live streams on social media from time to time can help you significantly increase your engagement.
On the other hand, you can also try hosting your own podcast or even starting a webinar. Podcasts are great for building loyalty while webinars can help you further educate your audience about your products and your brand.
