1. Social Media Marketing
Almost 90% of marketers think that social media is crucial for their business. They openly talk about how social media initiatives generate better exposure for them.
Here are a few benefits of social media:
- Better and improved traffic and exposure
- Social media can help you find loyal customers and fans
- It establishes your reputation as that of a thought leader
- Social media leads to better sales
- It leads to better leads and search rankings
As a startup, it is imperative that you regularly create high-quality content. Make sure to stick with consistency and engage with your audiences regularly. To make things easier, you can use tools like HubSpot.
2. Pay-Per-Click Marketing
Pay-per-click (PPC) marketing uses paid Google ads to bring visitors to a site. This method of using Google AdWords is a powerful way to generate sales-ready leads.
As a startup, you can bring customers to your website who are most likely to buy from you.
Here are a few practical advantages of deploying a PPC advertising campaign:
- The right ad at the right time can connect businesses directly with customers.
- It can have high ROI as you pay only when a person clicks on the ad
- You get to control the spendings in advance
- You can create sharp marketing strategies by using deep insight and data
- PPC offers quick results
As a startup, you must be careful as PPC campaigns can exhaust your budget pretty quickly.
3. Search Engine Optimization aka SEO
A website is the easiest entry point for startups. Today it’s super cheap to create a website. But, simply creating a site and loading it up with service pages is not enough. You need to have an optimization plan so you can beat hundreds of competitors in your niche and also appear on top search pages when someone makes an online inquiry relevant to your business.
SEO is a great tool for startups. It’s cheap, effective, and promises positive results when done with consistency. Other than traffic, it can also help to build trust for yourself. However, you must perform SEO regularly if you want to reap benefits.
For this purpose, you should use tools like SEMrush which is a suite of all the tools you need for your SEO needs. You can perform keyword research, monitor competitors, and track your SERP rankings in this tool.
But, since SEO can be a bit tricky in the beginning, you may want to hire an SEO company such as SPOPLI Web Development & Services.
4. Influencer Marketing
Influencer marketing as a promotional and marketing tool is gaining popularity rapidly. When used wisely, it can be a highly powerful and effective tool.
As a startup, you can never underestimate the power of influencer marketing. What’s even better is that compared to traditional means of marketing, it’s quite inexpensive and yet highly powerful.
Below are a few reasons why as a startup you should explore influencer marketing as a tool:
- Most channels and forms of traditional marketing have become boring, futile, and ineffective.
- It’s less expensive compared to other promotional strategies.
- It’s easy to implement.
- The word-of-mouth element of influencer marketing helps to establish trust.
- The more authentic an influencer, the more likely customers are to engage with that brand.
Finding big influencers when you are only a startup can be difficult. But, if you’re on a limited budget, you can always find micro-influencers. These influencers have high engagement rates and don’t cost too much either.
5. Content Marketing
Today no online marketer can do without content marketing. That’s how huge and imperative it is. No matter your domain, you will need to have a well-planned content strategy. More than 90% of B2C companies are fully committed to publishing regular content.
When you publish helpful blogs regularly, you build a sense of trust among your customers and followers. You can also establish yourself as a thought leader in the niche. Eventually, all of this translates to higher trust and conversion rates.
As a startup, here are a few benefits you can gain from content marketing –
- Better brand visibility
- Helps to build strong and lasting relations with customers
- Helps to build authority and credibility
- Boosts brand awareness and recognition
- Can make you come off as a thought leader
What’s more, content marketing is inherently woven with all of your SMO and SEO efforts. Even if you can publish one blog, you can post it across all your social media channels.
So, how can you create high-quality content regularly?
It can be difficult to come up with new content ideas. Therefore, one tool that will be of immense help to you is – HubSpot. You can find top performing topics and content relevant to your niche by inputting the right keywords. In this way, you will never run out of fresh and promising content to write.
What’s more, using HubSpot you can also find influencers that you reach out to for promotional work and collaborations. But, remember; content marketing takes time to produce results. So, do not expect magic to happen overnight.
The Bottom Line
If you are a startup, it can be a bit intimidating at first. But, you need to practice perseverance. It is important that you take setbacks as an opportunity for learning instead of Digital marketing is an ocean and there’s a lot to find and experiment with. But, with the techniques mentioned in this post, you will surely find success.
