Apps must be kept fresh in order to keep customers engaged and interested. It’s better to not just do the bare minimum and rather invest in proper design of the app. Michael Schneider advises that an app should look and feel like your brand and should be eye-catching in order to pull people in and keep them coming back.
“If you’ve built an app for your business and never looked at it again,” says Mobile Roadie CEO Michael Schneider,” then you’ve got a bad app.”