SEO, or Search Engine Optimization, is the process of improving our web page’s position on Google’s and other search engine’s SERP (Search Engine Results Page).
When your page or website ranks higher on the SERP, you will get more clicks and traffic to your website. As a result, you’ll get more people on your website and more opportunity to market your product and/or service. Yet, this is not the only benefit of implementing SEO on your website.
Below, we will discuss how SEO online marketing can transform your business with its various benefits. Let us begin with the first one.
1. SEO Boosts Organic Traffic
We have briefly discussed this above, but SEO has the obvious benefit of generating more exposure to your website and your business.
Nowadays, more and more people are becoming more resistant to traditional advertising, and not to mention, the vast existence of ad blockers.
With SEO, we can improve the organic traffic to our content, creating what we call an inbound marketing experience. By attracting qualified inbound traffic, we can maximize the conversion rate of our marketing efforts, and thus optimizing our ROI.
So, if you are an SaaS company, SEO can help you generate a lot of qualified leads without breaking the bank, which we will discuss below.
2.SEO As a Cost-Efficient Channel
When compared with traditional advertising, influencer marketing, and other digital marketing methods, SEO is among one of the most affordable marketing channels with one of the highest ROI.
SEO lets us connect with the right people at the right time, and our audience doesn’t really mind SEO (unlike resistance to advertising) because SEO by nature is hardly noticeable. That is, SEO doesn’t disrupt what our audience is currently doing, unlike traditional advertising where we are forced to watch something.
In SEO, it’s the audience that is proactively searching for something, so there’s already an interest in our content.
3. SEO Produces Sustainable Results
One of the biggest downsides of traditional outbound marketing efforts like advertising is that what they offer is time-bound: you only reap the benefits during the duration of the campaign. If you don’t generate enough results in this time-frame, you lose your investment.
SEO, on the other hand, will produce a long-term, sustainable result. Once you’ve successfully got your page to rank on the first page of Google’s SERP, the benefit of organic traffic can last for years, even after you’ve stopped putting money to SEO optimization.
While SEO is indeed a long-term game and it can take months before you can get significant results from your SEO investment, at the same time the results would be worth it since it is also sustainable.
4. SEO Boosts Your PR
One of the key factors in SEO is about generating backlinks, and getting a valuable link from a reputable website equals a significant boost to your PR.
PR strategy revolves around getting more mentions from influencers and relevant websites, and relationships with prominent brands and publications. SEO, by nature, will help us with a lot of opportunities to get these mentions via backlinks.
So, when you outreach websites and influencers to get more backlinks, use these opportunities to also build genuine relationships. On the other hand, you can leverage these relationships to help in distributing your content to potential prospects and customers, which will also boost your SEO performance in the long run.
SEO should be a core part of any digital marketing strategy. Not only it helps content marketing in the time when content is king but it also presents various other benefits no other digital marketing channel can offer, including the ones we have discussed above.
After considering these advantages (and a lot more), there’s no reason not to start your SEO campaign, optimize your site, and reap the long-term results.