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      How To Choose The Right Digital Agency

      Darren Mansour by Darren Mansour
      Sep 20, 2018
      in Online Marketing
      17
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      Finding a digital partner is crucial. Many business leaders find digital marketing challenging as they are spread thin when taking on their own digital marketing efforts, resulting in half-baked digital campaigns that can often do more harm than good. The need for specialised digital marketing has inspired an increase in digital agencies and the hunt for the right digital agency is on.

      So, how do you choose the right agency?

      1. Understand Your Needs & Budget

      The better you are able to establish your digital marketing needs the better the conversation will be with potential agencies. Consider your website, SEO, advertising, social, and design needs in order to understand the costs involved.

      Set and lock down your budget accordingly. It is important to remember that there is no set price, but, keep in mind that you get what you pay for. A great digital marketing specialist will be able to work with reasonable expectations and within a reasonable budget.

      2. Demand Transparency

      A lack of transparency is an immediate red flag. First, take a look at the agency’s website. If location, about me and profiles, client and agency lists, and testimonials are nowhere to be seen, then move on. If it looks like something is being hidden, it more than likely is.

      Be wary of big promises on delivery, at the most affordable rate, as it is not always the best option as a large amount of new clients choose agencies with little to no experience. Full transparency should be top of your list when it comes to partnering with the right digital agency.

      3. The Importance of Credibility

      How credible is the agency you’re looking at and what kind of experience do they have under the belt? Dig a little deeper and read through online reviews and client testimonials. Ask yourself if it all seems authentic. If there are no client references on their website and Linkedin, ask for them.

      If the agency allows contact with clients where it didn’t go too well it should be perceived as positive. There is no such thing as perfection and it shows transparency while adding to credibility. Consider the agency’s website and how well it appears in search results. Look at the agency social pages to get more insight into what you can expect.

      4. Implement The Beer Test

      The connection between the business and it’s creative team needs to be based on more than the marketing of a brand. Do the beer test by inviting the key players from both sides around a table for coffee, tea, a drink, or a meal, and test to see if you can work together.

      It helps when the people who work together can get on with the work and each other. Choose an agency who is aligned with your brand, persona, and availability. A brilliant business partnership goes beyond the company. In business today, it is a totally acceptable concept to buy into people. Great working relationships contribute towards producing outstanding results.

      Get in touch with So Interactive to set a beer test and discuss your digital needs.

      Darren Mansour

      Darren Mansour

      Darren Mansour is the founder of So Interactive, celebrating its 10th year of digital. So Interactive is a creative agency that delivers digital-first marketing experiences and digital products that drive business results. The Company specialises in strategy, creative, content, social media and technology. Incepted in 2007, So Interactive has grown its portfolio exponentially from a specialised, small design and build studio to a full service digital agency that meets the demands of industry diversity. Sectors of service range from retail to beverage, lifestyle to automotive. Based in Gauteng South Africa, So Interactive aims to play at the forefront of the digital landscape, keeping its clients ahead of rapidly changing trends in the digital space. So Interactive was recognised in 2017 for Mobile Excellence by Awwwards - the first SA Agency to achieve this. For more info visit www.sointeractive.co.za

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