LinkedIn has grown to be one of the top social media platforms these days. With around 700 million active users this 2020, LinkedIn expanded from a place where professionals can find networks to a social media channel where you can effectively grow your business.
Many brands are now utilizing LinkedIn to target their audience, find their target market, and become a thought leader in their niche industries. LinkedIn has also evolved with added features like live videos that make it a useful platform to advertise your brand.
Despite LinkedIn’s potential in growing your business and reaching your target market, many are skeptical about bringing their brand over this platform. However, if you do it right and use LinkedIn the right way to promote your business, it can do so much in making your brand a success.
In this article, you’ll learn some techniques on how to use LinkedIn in your business’ promotion.
Tips In Using LinkedIn For Your Business’ Promotion
1. Set Your Goals
Before you do any promotional activity, it is a must to identify and set your goals. Like with your other marketing initiatives, you should establish your goal as it is a wise move and should always be your first step whenever you do your marketing tactics. It will help you keep you on track and will aid you in measuring your results.
Your goals may include improving your brand profile, establishing authority in your niche industry, capturing leads, generating traffic to your website, and a lot more. Having a goal in place will help you create a better marketing plan that will surely work.
Complete Your Profile
The first impression is always essential, especially if you are working with your brand. For LinkedIn and other social media platforms, your profile will be one of the first things your prospective clients will encounter.
People who do business promotion should always remember to keep their profiles up to date. It is an impactful way you can do to make sure that you are trustworthy and reliable. Your profile can help you improve your contact relationship with your network.
In LinkedIn, people do business with other people, making your profile your greatest asset in strengthening your connections. Aim for at least a close 100% optimized profile. Aside from your company’s page, your profile will determine how successful your brand promotion in LinkedIn will be.
Create An Effective Company Page
Aside from your profile, an essential part of your LinkedIn marketing strategy is your company page. It will be the heart and soul of your marketing efforts on this platform. As LinkedIn slowly evolved from a networking avenue to a great advertising platform, people are now searching for businesses in these social media channels along with different products and services. You need to have a rock-solid company profile that will also set the impression of your prospects.
Optimize your business profile and make sure that it is 100% completed. As much as possible, do not have typos or grammar mistakes. Some of your audience may be unforgiving with these mistakes. You can also check your competitors’ profiles and adopt their best practices. Your page should always offer ample information and opportunities to get to know your brand more.
4. Make Your Page SEO-Friendly
Making your company page well-optimized can help you gain visibility among your network and target audience. People should be able to search for your page. To do this, you need to make efforts that will optimize your page to become SEO-friendly.
You can incorporate keywords and phrases that your potential audience can use in searching for products and services related to your niche. You can include these keywords in the ‘About’ tab of your profile. However, make sure that you choose and use keywords relevant to your business and products or services you offer.
5. Create And Share Relevant Content
Completing your profile is not the only step to make it useful. Creating and sharing relevant content is a crucial move to make your LinkedIn strategy a success.
Like any other avenue you use to promote your business, content marketing is crucial to your LinkedIn account’s promotional activities. If done right, your content marketing in LinkedIn can drive more success than the other channels you use for your marketing activities.
6. Expand Your Network’s Number
Social media marketing is all about growing your followers. For LinkedIn, it is about building your network and making them become your prospect.
You can grow your network in several ways. These include inviting your customers, suppliers, contractors, and other business-related contacts to follow your page. You can also promote your LinkedIn page through blogs, emails, and press releases.
Go out of your way and share other people’s content. If you think a particular writeup, article, or fun fact is relevant to your niche industry, share it. If you can, ask your satisfied and loyal customers to write testimonials and recommendations on your page. It is a way to boost your authority and your credibility as a brand. It will make people trust you more and will not hesitate to become your network.
7. Measure Your Success
To ensure that you have met your goals established at the start, you need to measure your efforts regularly. Having data-driven marketing in using LinkedIn for your promotional efforts can help you gain insights to make sure you are on the right track.
LinkedIn Analytics can help you achieve this as it offers you information about your page visitors, your updates, and your followers. You can have a clear idea of your numbers saying your total number of page views, total likes, comments, clicks and shares, and even real-time data on a post-by-post basis. You’ll also have a clearer picture of who your followers are, as it can track your followers’ demographics. Having all of this knowledge can help you strategize your marketing techniques better.
Bonus: Do Not Be Afraid To Do Some Experiment
As you move your way into the LinkedIn marketing landscape and master the basics, you can do some experimenting in your marketing plan. You can diversify the number of times you post and the type of content you use. It can help you identify which of your marketing content plans can bring in more engagement than each other. Doing some experimenting can also help you stand out among your competitors while keeping your audience and target customers interested in your offers.
Though LinkedIn can be a bit formal and too corporate for some, it can still be one of the best marketing avenues to grow your business. If building a professional network is in your plan alongside your business growth, LinkedIn can be your top choice as an avenue for that. LinkedIn has many things to offer, and all you have to do is discover the best tactic that would work best for your business.