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      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      The 7 Strategies of SA’s Strongest B2B Sales Performers for 2021

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      3 Sales Strategies SMEs Can Borrow from SA’s Strongest Performers

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      SA’s Strongest Salesforces Focus on Value, Not Discounting

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      ThinkSales State Of B2b Sales In South Africa 2021 Survey

      Devastating Financial Gender Gap Has Grown: Women Are Better Investors, But Retire With 30-40% Less Than Men

      Why SMME’s Need To Think Small

      Devastating Financial Gender Gap Has Grown: Women Are Better Investors, But Retire With 30-40% Less Than Men

      Five Money Management Principles To Start 2021 On The Right Financial Footing

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      How Your Pinterest Descriptions Can Attract Customers

      Karen Leland by Karen Leland
      Jul 5, 2013
      in Online Marketing
      0
      Pinterest-for-Business-Online-Marketing
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      One surefire way to optimise your pins for search and attract more traffic is by giving each one a spot-on description that includes your relevant keywords. There is a 500-character limit for descriptions, so be deliberate in what you write – and follow these guidelines for making your descriptions count:

      Provide a context. Images without descriptions leave it to the user’s imagination as to why you pinned that particular item or what point you were trying to make. Granted, some images are so breath-taking that they need no explanation. However, in most cases, a clear, concise, and specific description of a pin can help pique a user’s interest. Items to consider when writing a description include:

      • What you specifically liked about the image
      • Why you pinned the image
      • What idea the image represents
      • What tips you have that go along with the image
      • What opinions you have about the image
      • Additional information related to the image.

      Spell out the specifics. Images that have vague descriptions are less useful for the viewer than those that spell out the specifics. For example, let’s say you have a pin showing a selection of great office gifts to give clients. A description that reads, “These are really great to give as client gifts,” is less impactful than one that says, “These five gifts, all under R120, can be used by a man or a woman and are something every small-business person needs. For this reason, they make great holiday client gifts. Here’s a link to where you can buy them.” Now that’s a useful description.

      Link to your website. You can add live links to the captions below your pins simply by adding a URL to a pin’s description and clicking the red “Save Pin” button. Adding a link to the description encourages people to click through and drives traffic to your website and/or blog.

      Include a call to action. According to a study by Reachli.com, descriptions that contain a call to action see an 80% increase in engagement.

      For example, let’s say you’ve pinned an image for tax season that shows a small-business owner pulling out his hair in despair. The description explains that there are five ways a small business can avoid stress at tax time and provides a link to an article on the topic.

      That’s a good start, but you take it one step further by encouraging viewers with a specific call to action with a simple sentence or two. Here are some suggested call-to-action phrases you can incorporate into your pin descriptions as appropriate:

      • Download the free ebook
      • Read more ways to…
      • To learn more…
      • Sign up online
      • For more details…
      • Please submit ideas and questions to…
      • Call for a complimentary consultation
      • Get a free quote
      • Tell us what you think.
      • Watch a video of…

      Add testimonials. A good strategy for both product and service businesses is to include testimonials in your pin descriptions. For example, if you have a pin showcasing a garden your landscaping company overhauled, you might want to place a short quote from the happy homeowner in the description.

      Use keywords. One important aspect of search engine optimization is the inclusion of keywords and phrases your target audience is searching for. By using these sparingly and strategically in your pin descriptions, you can increase your Google rankings but also be more discoverable by users searching Pinterest for a particular topic.

      Be mindful of description etiquette. Bear in mind that the description etiquette changes depending on whether the pin is yours, a repin, or sourced from somewhere on the web. Whenever you repin an image, Pinterest automatically brings the description over as well.

      If that description fits, fine – you can leave it as it is or even just add a few words of your own to personalise it. However, in some cases, you may find it more advantageous to write a new description.

      When pinning from a specific blog post, permalink URL, or website, avoid copying and pasting the given description verbatim to avoid copyright infringement. For example, some pinners have violated food bloggers’ intellectual property by copying and pasting the blogger’s recipes into the comment box. Be original and write your own descriptions, while being sure to credit and link back to the original source.

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      Karen Leland

      Karen Leland

      Karen is the President of Sterling Marketing Group, a branding and marketing firm that works with CEOs, executives, and entrepreneurs on building stronger personal, business and team brands. For those clients who require more engagement, Karen works as a private "brand manager" or "interim CMO" helping her clients achieve their most critical branding and marketing goals. Karen has worked in more than 50 countries, with such clients as: Apple, AT&T, LinkedIn, Capital One, Avis Rental Car, Twitter, Google, Johnson & Johnson, Sprint Karen has also spoken for YPO, TedxYale, Stanford, Harvard, the American Management Association, and others. She is the best-selling author of nine books, which have sold over 450,000 copies. Her most recent is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She is a frequent guest of the media including: The Today Show, Fox Business, CNN, Bloomberg, and Oprah. She previously worked as a freelance reporter for Comcast. In addition to her work in the business world, Ms. Leland has a lifelong commitment to the arts. She is a working artist whose paintings and prints have been exhibited at the Museum of Fine Arts in Boston, the Triton Museum of Art in Santa Clara, and the Sausalito Art Festival. Karen has performed onstage throughout the Bay Area and LA and in industrial films and voice overs. Areas of expertise include: thought leadership, social media, content development, blogging, brand positioning, brand strategy, user experience, design thinking and customer experience. Specialties: Brand and marketing strategy and implementation for high-end entrepreneurs, start ups, small businesses and Fortune 500. I help leaders craft their personal brands and businesses integrate the best of Internet marketing, social media, PR, branding and business development to get their messages out and become thought leaders in their fields. Content development and promotion for blogs, ebooks & white papers.

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