4. Digital Media Experiences
It isn’t always easy to deliver a tailor made, one-on-one experience to your customers however these brands came up with some interesting and innovative ideas that immersed their target market in unique and engaging ways.
‘Heart’ This
The Brazilian Association for Organ Transplantation created an Instagram campaign that placed the ‘heart’ symbol within an image to remind their audience about the importance of organ donation.
KITKAT Massage Billboard
In Columbia, a KITKAT Massage Billboard campaign became a huge success by offering passersby a free massage. All they had to do was lean against the billboard which would trigger pressure sensors and turn on tiny motors that emitted vibrations which soothed the lower and upper back.
Coca-Cola Wish In A Bottle Campaign
The Coca-Cola Company is well-known for it’s Experiential marketing campaigns with this one making dreams come true. Coca-Cola in Israel made wishing upon a star a reality for teens with the help of drones and fireworks. Using custom-made bottles with a star-shaped transmitter, once the coca-cola bottle was opened a Wi-Fi signal was sent to a flying drone 1 000ft above that then launched a firework resembling a shooting star into the night-sky.