Advertising

A very common misperception amongst small business owners is that in order to make their business stand out from the competition, big bucks has to be splashed on advertising.

If you’re an advertising entrepreneur, there’s never been a better time to sell your services overseas.

Seven steps to a planned campaign that will generate better results than a shot in the dark.

What advertising misses look like.

Garth Maluleka is putting his research money where his mouth is – and showing clients why his advertising medium delivers results.

Nine tips to choosing a new ad agency.

Make your product stand out from the crowd.

Understanding the role of traditional media in a new marketing environment.

If you’re going it alone, avoid these pitfalls when writing your marketing copy.

Not getting the sales you expect? Maybe you're saying too much.

Want to move your product into the township? There are many uniquely township-based strategies available.

To craft a powerful marketing message follow the ‘SUCCES formula’.

Out with the old and in with ads that produce results; just follow these rules.

You may be tempted to use them, but avoid these phrases in your advertising and marketing materials

Follow these steps to get your business noticed before, during and after the trade show.

Want more prospects to respond to your marketing? Here's how

It’s a consumer market out there.

Multi-channel branding delivers results so make sure your message is seen over and over again – and what better way to do so than high impact vehicle branding?

Global advertising visionaries have predicted that outdoor advertising is set to boom.

Why giving your advert campaign wheels pays off in the long run.