Branding

Doing ways to enhance your brand's value can help you remain competitive in your niche and bring in quality customers that can improve your bottom line.

Branding a business isn’t just about choosing your name and designing a logo. Sure, these are the things that customers will use to recognise you, and so they deserve attention, but neither of them are the essence of your brand. Let’s use three examples to illustrate our point. The first...

The success of any brand is its claim to branding, packaging and visibility. People and professionals working in the field of publicity, marketing and communication are well aware of how important a good publicity strategy is. Below mentioned are the ground rules or principles that should be kept in mind...

When the going gets tough… the marketing budget gets slashed. It’s an age-old truism that marketing activities are among the first to be cut back during austere times. It’s also often the wrong thing to do, said Nona Koza, Business Partner at Oliver South Africa. “It’s a mistake that brands...

Check your life skills ratings in these three key everyday areas to see whether you need to pull back from the edge.

Brand enthusiasts are welcome to follow Kyle Rolfe’s latest thoughts on brand building in South Africa and his analysis on relevant global trends and issues via Twitter @kylerolfeSA.

I asked three South African women entrepreneurs to share their challenges with branding them in 2018 and how they are going to do things differently in 2019.

Below are just some of the ways a branded car can boost your business.

To do so, here are three key tips on how you can effectively engage them via livestreaming.

Young people today are likely to join or stay with a company, even if the pay is less, if they feel they belong and are part of the team.

Just because you’re a start-up doesn’t mean you can ignore the importance — and power — of brand image. Here are four simple and cost-effective ways to get noticed in a competitive space.

Don't wait until you're managing a crisis to decide who you want to be and what values you want your company to espouse.

Taylor Swift makes certain not one of her fans feels like a number, which is part of why she has more fans than she could possibly count.

For some entrepreneurs, this can be quite a sobering thing to do whilst for others it reinforces that they are on the right path to success.

Rule #3: Don't tie yourself down with too many rules.

The reputation of a business is essential to its survival, as the trust and confidence of the consumer can have a profound and lasting effect on its bottom line. We speak to the top brass at Swartland – a successful local business and market-leading supplier of windows and doors –...

Beyond the logo, product, slogan, and packaging.

How to use your personal brand to gain traction for your business and make clients come to you.

With all the new social media platforms - you need to stand out from the crowd. Have you considered Snapchat when it comes to your branding?

Learn how to brand your business and get your name out there. Without a strong brand, your business may as well be invisible.