Direct & Email Marketing

Grant Fleming, CEO of Leadify offers this advice to entrepreneurs and marketers.

Put frankly, if you have not crafted your message so that you are engaging with your audience, with their permission, you will be out of the direct marketing game.

Gareth Mountain from Olico, explains how PoPI will effect companies undertaking any form of direct marketing, and why it’s important to honour the consumers’ right to opt out of the marketing process.

Leadify’s CEO, Grant Fleming unpacks what AI means in terms of marketing your business and explains why it’s not likely that it will ever replace direct marketing.

Different tools and platforms make it easier to create email marketing campaigns and this post presents amazing options every small business should consider.

How to grow your business with e-mail marketing.

An ever-increasing number of South Africans are spending their time on digital platforms or online, while time spent on TV, print and radio – the go-to channels for previous generations – is on the decline.

As with any relatively new piece of legislation, the passing of the Protection of Personal Information Act (POPI) can bring with it confusion and concern as to how it will affect your direct marketing initiatives.

Marketing tool renders 90% profitability, delivers significant financial return.

How can you get the most out of your email campaigns? Here is what a few of South Africa’s top marketing managers have to say on the subject.

How can you get the most out of your email campaigns? Here is what a few of South Africa’s top marketing managers have to say on the subject.

How to strategically build a newsletter.

Knowing how much damage phishing could do to your brand will encourage you to take the appropriate steps to protecting your company and planning your damage control.

Stop guessing who to email and what to say.

Is your email strategy (or lack thereof) putting your company at risk?

How to get an influential person to reply to your emails.

Boost your open rate with one trick.

A 60-second marketing solution.

Use the power of email marketing to increase your online sales - and create sustainability.

Getting a response from initial emails is a challenge.