How to Guides

You've just posted a brand new original article on your blog and now you want people to read it. In fact, you would love to get LOTS of people to read it. But how?

How do we say what we need to in the right words?

Here, Charlie Stewart, CEO of digital marketing agency Rogerwilco and co-author of Business-to-Business Marketing: A Step by Step Guide (Penguin) illustrates how entrepreneurs involved in B2B sectors can tailor their content to answer buyers’ questions at each of the six stages of the B2B buying cycle.

Knowing how to create a marketing strategy can make your business more successful.

More customers = more sales, which leads directly to more profits. Here’s how you do it.

It's important to have a marketing plan, but it's just as important to keep it up to date!

Here are five mistakes that I see start-ups making time and time again, and how you can avoid them.

Product development can be a risky business, which is why you need to ask some sensible questions before you go ahead. Chris Ogden, MDof RubiBlue gives insights into what to ask before developing.

Trade shows have enjoyed phenomenal growth over the past decade and offer valuable marketing opportunities. But, many companies do not make the most of the experience. Here are a few tips for maximising your trade show exposure.

Here are 15 big ideas that are simple enough for any business to implement on a small budget.

Creating a good niche involves the following a simple seven-step process.

Good brands create barriers to entry, allow one to charge premium prices, foster customer loyalty and spur prolific word of mouth marketing. Ultimately, a good brand creates a radically unfair advantage for the company in control of that brand.

Five tips for building your business through referrals maximise the potential of your existing clients by asking them to refer you to new ones with these five tips: