Marketing Q&As
How Do I Create A Content Strategy?
A content strategy is not simply a spreadsheet outlining what blog post you’ll be posting when (that’s an editorial plan). A content strategy is knowing why you’re creating content, who it’s going to come from and how it’s going to benefit your target audience.
Read moreHow can I use website copy to convert prospects into customers?
You spent heaps of money on designing your new website but it’s still not an effective sales tool. Here’s how to use web copy to convert potential customers into actual ones.
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How does the content in my email signature affect my brand?
How do your make your email stand out from the clutter?
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How do I make sure my website will add value to my business and help it grow?
There are a few important areas your web design agency should address
Read moreCan “bad publicity” actually help our business?
advice on controlling your bad publicity.
Read moreHow do YouTube Ads work, and what will it cost me?
Using Youtube ads to benefit your business with these simple steps.
Read moreHow do I conduct market research on a limited budget?
Ideas on conducting a market-related research for your business without breaking the bank.
Read moreHow do I market my product without having to go through the normal avenues like television and print?
Gutsy ways to market your business by avoiding the norm.
Read moreHow do I get feet through the door of my new restaurant?
Tips on driving word of mouth for a restaurant business.
Read moreWhat’s the difference between marketing tactics and a marketing strategy?
Why you need to understand what your competitive advantage is before setting out to market your business.
Read moreCustomers don’t see a clear distinction between us and our competitors, how can we better differentiate?
So many companies say that their differentiator is great customer service. We believe that truly is our differentiator, but no one seems to care. How do we convince our clients that we’ll do more for them than our competitors?
Read moreHow can I use explainer videos to convert more prospects into buyers?
How to turn a prospect into a buyer.
Read moreHow do POPI and the Consumer Protection Act impact on my customer database?
You are legally obliged to protect your customers’ privacy.
Read moreWhat is geo-fencing?
A geo-fence is a virtual perimeter that can be created around any physical location.
Read moreHow do I choose which social media to use?
Match your social media to your target audience.
Read moreHow can I make the most of my SMS campaigns?
There are steps you can take to improve the response rate to your SMS campaign.
Read moreIs mobile marketing worthwhile?
Mobile marketing is a must-have for most businesses.
Read moreShould my business have a PR strategy?
PR doesn’t have to cost the earth, and it can do a lot of good for your business.
Read moreHow can I get over my networking phobia?
Take your courage in both hands and say ‘hello’ to someone first.
Read moreAre exhibitions useful for SMEs?
If they plan properly beforehand, SMEs can get great value out of exhibitions and trade shows.
Read moreEXPERT INSIGHTS
Startup Content Marketing: 3 Things To Do Right Now
Content marketing has become so popular that brands both big and small eagerly use it in almost every marketing campaign....
Morning Mindset Practices Are Key To Maintaining Balance
Work / Life balance is a huge topic these days, and one that really needs some attention. I hear it...
Must-Have Mindset For Business and Leadership Success
Business and leadership success start with a discipline of mindset moves, including having fun with your fear.
7 Methods Merchants Can Use To Transform the Customer Experience
How You Can Transform Your Customer Experience And Why It Is Important