A content strategy is not simply a spreadsheet outlining what blog post you’ll be posting when (that’s an editorial plan). A content strategy is knowing why you’re creating content, who it’s going to come from and how it’s going to benefit your target audience.Read more
You spent heaps of money on designing your new website but it’s still not an effective sales tool. Here’s how to use web copy to convert potential customers into actual ones.Read more
How do your make your email stand out from the clutter?Read more
There are a few important areas your web design agency should addressRead more
Using Youtube ads to benefit your business with these simple steps.Read more
Ideas on conducting a market-related research for your business without breaking the bank.Read more
Gutsy ways to market your business by avoiding the norm.Read more
Tips on driving word of mouth for a restaurant business.Read more
Why you need to understand what your competitive advantage is before setting out to market your business.Read more
So many companies say that their differentiator is great customer service. We believe that truly is our differentiator, but no one seems to care. How do we convince our clients that we’ll do more for them than our competitors?Read more
How to turn a prospect into a buyer.Read more
You are legally obliged to protect your customers’ privacy.Read more
Business and leadership success start with a discipline of mindset moves, including having fun with your fear.
How You Can Transform Your Customer Experience And Why It Is Important
A dose of wisdom for high-performing entrepreneurs and executives, an inquiry of five simple – yet essential – questions.
Mo Rafi founded Rafi Credit Consulting Inc, a private consulting firm based in Toronto, Canada.