Marketing Tactics

You don’t need an MBA to write a marketing plan for your business. While no two businesses are alike, all solid marketing plans need to provide specific information. Use this sample marketing plan template to get you started on the right foot and cover all the essential information.

A list of marketing tools you’ll want to bookmark.

Customer acquisition, customer experience and content marketing can be identified as the three most important marketing strategy areas to focus on.

Get started by keeping three elements in mind – recyclable/re-usable packaging, personalised thank-you notes and free samples.

How is influencer marketing going to be in the upcoming time? Read on.

When you reflect on marketing trends that have taken centre stage in 2018, what stands out?

The reasoning is simple. If you don’t know your market, you will never be able to understand how the 4Ps apply to your potential customers.

Here are some of the best tips to help you understand how to localise your marketing campaign without a lot of effort.

A small business owner struggles with a lot of challenges in his journey to success. One of his major concerns is related to content marketing. Here are 5 content marketing tips for small businesses:

How do you market your company to this generation?

Here are Grant Fleming's, CEO of Leadify, guidelines for getting started.

Marketing is not a ‘nice-to-have’ or just a line item on the company budget. After all, if nobody knows about your company and your value proposition how can you grow your business?

If there is an opportunity to increase sales and dominate a market, hell they are going in, briefing their agencies to start the marketing and… well, cue the thoughtlessness.

It’s essential to consider not just who you are selling a product or service to, but why they’d want to purchase it.

Eco conscious, needing just the right amount of community time and yet exclusivity, we seek connections with our brands.