Marketing Tactics

Video marketing is an incredibly powerful digital marketing technique. Here’s how you can use it for e-commerce to promote your online store.

Having a marketing calendar is one of the fundamental approaches you need in your business to stay on your game and outgrow competition

Marketing is a must-have for any small business. Without it, the company will never grow to be large or even medium-sized. It's a huge mistake to believe that you'll make money first and then business. Thousands of small businesses have tried this strategy for decades without success. They dream of...

Doing ways to enhance your brand's value can help you remain competitive in your niche and bring in quality customers that can improve your bottom line.

Moving your promotional activities online and leaning towards digital marketing strategies can help your business move forward despite the challenges it faces.

In this digital arena, it’s easier than ever to launch/expand a startup. But, for that you need the right kind of knowledge and know-how. In this post, we look at ways in which you can launch yourself as an innovative startup in the digital marketing arena.

When you decide to venture into a startup business, there are many things you have to consider to make sure that your business will thrive and reach its business goals. Among all the challenges you can face when you commence your startup company is brand building. With many competitors in...

Most of you reading this probably have a complicated relationship with social media. We use it to stay in touch with friends, source inspiration and keep up with news; however, it can be all-consuming in our lives. The same applies when it comes to social media for business. On one...

SEO is an ever-changing goalpost based on invisible parameters. Despite that, what you do has a directly and measurable impact on your site ranking. There are lots of expensive and complex things you can do to improve it, but equally as many simple and straightforward steps that need to be...

You don’t need an MBA to write a marketing plan for your business. While no two businesses are alike, all solid marketing plans need to provide specific information. Use this sample marketing plan template to get you started on the right foot and cover all the essential information.

A list of marketing tools you’ll want to bookmark.

Being aware of key trends in the signage and printing industry will help printers identify profitable solutions they can add to their businesses. 1. Textile Printing and Home Décor The global printed textile market is huge, estimated at 32 billion square metres of output annually. According to Smither’s Pira’s report,...

Technology is changing the way we live our lives, however, technology does not tell the whole story. We do.

In the words of Ned Stark, winter is coming – and this means that businesses have to gear their marketing towards the seasonal change in consumer behaviours.

As counterintuitive as it may seem, this could be the best method to actually get your target buyer to care about your business and consequently, what you have to offer.

Customer acquisition, customer experience and content marketing can be identified as the three most important marketing strategy areas to focus on.

Get started by keeping three elements in mind – recyclable/re-usable packaging, personalised thank-you notes and free samples.

How is influencer marketing going to be in the upcoming time? Read on.

When you reflect on marketing trends that have taken centre stage in 2018, what stands out?

The reasoning is simple. If you don’t know your market, you will never be able to understand how the 4Ps apply to your potential customers.