Most of you reading this probably have a complicated relationship with social media. We use it to stay in touch with friends, source inspiration and keep up with news; however, it can be all-consuming in our lives. The same applies when it comes to social media for business. On one...
Read moreSEO is an ever-changing goalpost based on invisible parameters. Despite that, what you do has a directly and measurable impact on your site ranking. There are lots of expensive and complex things you can do to improve it, but equally as many simple and straightforward steps that need to be...
Read moreYou don’t need an MBA to write a marketing plan for your business. While no two businesses are alike, all solid marketing plans need to provide specific information. Use this sample marketing plan template to get you started on the right foot and cover all the essential information.
Read moreA list of marketing tools you’ll want to bookmark.
Read moreBeing aware of key trends in the signage and printing industry will help printers identify profitable solutions they can add to their businesses. 1. Textile Printing and Home Décor The global printed textile market is huge, estimated at 32 billion square metres of output annually. According to Smither’s Pira’s report,...
Read moreTechnology is changing the way we live our lives, however, technology does not tell the whole story. We do.
Read moreIn the words of Ned Stark, winter is coming – and this means that businesses have to gear their marketing towards the seasonal change in consumer behaviours.
Read moreAs counterintuitive as it may seem, this could be the best method to actually get your target buyer to care about your business and consequently, what you have to offer.
Read moreCustomer acquisition, customer experience and content marketing can be identified as the three most important marketing strategy areas to focus on.
Read moreGet started by keeping three elements in mind – recyclable/re-usable packaging, personalised thank-you notes and free samples.
Read moreHow is influencer marketing going to be in the upcoming time? Read on.
Read moreWhen you reflect on marketing trends that have taken centre stage in 2018, what stands out?
Read moreThe reasoning is simple. If you don’t know your market, you will never be able to understand how the 4Ps apply to your potential customers.
Read moreHere are some of the best tips to help you understand how to localise your marketing campaign without a lot of effort.
Read moreA small business owner struggles with a lot of challenges in his journey to success. One of his major concerns is related to content marketing. Here are 5 content marketing tips for small businesses:
Read moreHow do you market your company to this generation?
Read moreHere are Grant Fleming's, CEO of Leadify, guidelines for getting started.
Read moreMarketing is not a ‘nice-to-have’ or just a line item on the company budget. After all, if nobody knows about your company and your value proposition how can you grow your business?
Read moreIf there is an opportunity to increase sales and dominate a market, hell they are going in, briefing their agencies to start the marketing and… well, cue the thoughtlessness.
Read moreIt’s essential to consider not just who you are selling a product or service to, but why they’d want to purchase it.
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