Marketing Tactics

Having a marketing calendar is one of the fundamental approaches you need in your business to stay on your game and outgrow competition

Marketing is a must-have for any small business. Without it, the company will never grow to be large or even medium-sized. It's a huge mistake to believe that you'll make money first and then business. Thousands of small businesses have tried this strategy for decades without success. They dream of...

Moving your promotional activities online and leaning towards digital marketing strategies can help your business move forward despite the challenges it faces.

In this digital arena, it’s easier than ever to launch/expand a startup. But, for that you need the right kind of knowledge and know-how. In this post, we look at ways in which you can launch yourself as an innovative startup in the digital marketing arena.

You don’t need an MBA to write a marketing plan for your business. While no two businesses are alike, all solid marketing plans need to provide specific information. Use this sample marketing plan template to get you started on the right foot and cover all the essential information.

A list of marketing tools you’ll want to bookmark.

Customer acquisition, customer experience and content marketing can be identified as the three most important marketing strategy areas to focus on.

Get started by keeping three elements in mind – recyclable/re-usable packaging, personalised thank-you notes and free samples.

How is influencer marketing going to be in the upcoming time? Read on.

When you reflect on marketing trends that have taken centre stage in 2018, what stands out?

The reasoning is simple. If you don’t know your market, you will never be able to understand how the 4Ps apply to your potential customers.

Here are some of the best tips to help you understand how to localise your marketing campaign without a lot of effort.