Marketing is a must-have for any small business. Without it, the company will never grow to be large or even medium-sized. It's a huge mistake to believe that you'll make money first and then business. Thousands of small businesses have tried this strategy for decades without success. They dream of...Read more
In this digital arena, it’s easier than ever to launch/expand a startup. But, for that you need the right kind of knowledge and know-how. In this post, we look at ways in which you can launch yourself as an innovative startup in the digital marketing arena.Read more
When you decide to venture into a startup business, there are many things you have to consider to make sure that your business will thrive and reach its business goals. Among all the challenges you can face when you commence your startup company is brand building. With many competitors in...Read more
Most of you reading this probably have a complicated relationship with social media. We use it to stay in touch with friends, source inspiration and keep up with news; however, it can be all-consuming in our lives. The same applies when it comes to social media for business. On one...Read more
SEO is an ever-changing goalpost based on invisible parameters. Despite that, what you do has a directly and measurable impact on your site ranking. There are lots of expensive and complex things you can do to improve it, but equally as many simple and straightforward steps that need to be...Read more
You don’t need an MBA to write a marketing plan for your business. While no two businesses are alike, all solid marketing plans need to provide specific information. Use this sample marketing plan template to get you started on the right foot and cover all the essential information.Read more
A list of marketing tools you’ll want to bookmark.Read more
Being aware of key trends in the signage and printing industry will help printers identify profitable solutions they can add to their businesses. 1. Textile Printing and Home Décor The global printed textile market is huge, estimated at 32 billion square metres of output annually. According to Smither’s Pira’s report,...Read more
Technology is changing the way we live our lives, however, technology does not tell the whole story. We do.Read more
In the words of Ned Stark, winter is coming – and this means that businesses have to gear their marketing towards the seasonal change in consumer behaviours.Read more
As counterintuitive as it may seem, this could be the best method to actually get your target buyer to care about your business and consequently, what you have to offer.Read more
Get started by keeping three elements in mind – recyclable/re-usable packaging, personalised thank-you notes and free samples.Read more
How is influencer marketing going to be in the upcoming time? Read on.Read more
Content marketing has become so popular that brands both big and small eagerly use it in almost every marketing campaign....
Work / Life balance is a huge topic these days, and one that really needs some attention. I hear it...
Business and leadership success start with a discipline of mindset moves, including having fun with your fear.
How You Can Transform Your Customer Experience And Why It Is Important