Video marketing is an incredibly powerful digital marketing technique. Here’s how you can use it for e-commerce to promote your online store.
Read moreHaving a marketing calendar is one of the fundamental approaches you need in your business to stay on your game and outgrow competition
Read moreMarketing is a must-have for any small business. Without it, the company will never grow to be large or even medium-sized. It's a huge mistake to believe that you'll make money first and then business. Thousands of small businesses have tried this strategy for decades without success. They dream of...
Read moreDoing ways to enhance your brand's value can help you remain competitive in your niche and bring in quality customers that can improve your bottom line.
Read moreMoving your promotional activities online and leaning towards digital marketing strategies can help your business move forward despite the challenges it faces.
Read moreIn this digital arena, it’s easier than ever to launch/expand a startup. But, for that you need the right kind of knowledge and know-how. In this post, we look at ways in which you can launch yourself as an innovative startup in the digital marketing arena.
Read moreWhen you decide to venture into a startup business, there are many things you have to consider to make sure that your business will thrive and reach its business goals. Among all the challenges you can face when you commence your startup company is brand building. With many competitors in...
Read moreMost of you reading this probably have a complicated relationship with social media. We use it to stay in touch with friends, source inspiration and keep up with news; however, it can be all-consuming in our lives. The same applies when it comes to social media for business. On one...
Read moreSEO is an ever-changing goalpost based on invisible parameters. Despite that, what you do has a directly and measurable impact on your site ranking. There are lots of expensive and complex things you can do to improve it, but equally as many simple and straightforward steps that need to be...
Read moreYou don’t need an MBA to write a marketing plan for your business. While no two businesses are alike, all solid marketing plans need to provide specific information. Use this sample marketing plan template to get you started on the right foot and cover all the essential information.
Read moreA list of marketing tools you’ll want to bookmark.
Read moreBeing aware of key trends in the signage and printing industry will help printers identify profitable solutions they can add to their businesses. 1. Textile Printing and Home Décor The global printed textile market is huge, estimated at 32 billion square metres of output annually. According to Smither’s Pira’s report,...
Read moreTechnology is changing the way we live our lives, however, technology does not tell the whole story. We do.
Read moreIn the words of Ned Stark, winter is coming – and this means that businesses have to gear their marketing towards the seasonal change in consumer behaviours.
Read moreAs counterintuitive as it may seem, this could be the best method to actually get your target buyer to care about your business and consequently, what you have to offer.
Read moreCustomer acquisition, customer experience and content marketing can be identified as the three most important marketing strategy areas to focus on.
Read moreGet started by keeping three elements in mind – recyclable/re-usable packaging, personalised thank-you notes and free samples.
Read moreHow is influencer marketing going to be in the upcoming time? Read on.
Read moreWhen you reflect on marketing trends that have taken centre stage in 2018, what stands out?
Read moreThe reasoning is simple. If you don’t know your market, you will never be able to understand how the 4Ps apply to your potential customers.
Read moreContent marketing has become so popular that brands both big and small eagerly use it in almost every marketing campaign....
Work / Life balance is a huge topic these days, and one that really needs some attention. I hear it...
Business and leadership success start with a discipline of mindset moves, including having fun with your fear.
How You Can Transform Your Customer Experience And Why It Is Important
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