PR & Publicity

Below are a few fundamental messaging elements that directly impact the public image of your business.

Sending out an effective press release that gains traction is an art. Here’s how to prepare a release that will pique the interest of the media.

For those thinking about implementing thought leadership into their media strategy, here are three distinct advantages over traditional PR.

Despite being some of the most innovative people in our society, many entrepreneurs are still approaching their PR strategy with outdated, inefficient methods.

Reach your customers and build your brand.

In just 60-seconds, you will learn how to deal with the media and give them news while giving your company good buzz.

Think of a press release as your ticket to publicity.

Nine options to grow your personal brand and business.

In this video, small-business marketer John Jantsch lays out ways for using the new tools to reach out to the press.

Creating buzz for your business means having a great product. Creating that great product, however, is an art.

Make the most of your time and PR budget by following this simple and effective method.

Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.

This is what you need to do to ensure your company's name gets heard.

New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness.

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives.

Targeted press releases give you a better chance of having an editor sit up and take notice.

Publicity manages public perception about a company and its services or products.