Business Model

So, you’ve picked your lane. You’ve decided what you want to do and why you want to do it. You’ve picked something you’re good at. You’re convinced the world needs and values it. You now need to decide how to make money. That’s where business model design comes in.

Strategy seems to have this mystical aura surrounding it, but it is nothing more than applying some really deep (and perhaps objectively facilitated) thinking about five areas of focus.

Are you struggling to convey your brilliant business ideas to others? Try simplifying your explanation to the point where a six-year-old would understand it.

When starting your business, make sure that your idea has legs. If not, you’ll quickly be forgotten. The business world has its fair share of one-hit wonders.

A business model explains which customer need or want your start-up chooses to fulfil; why your solution works better than competing ones and what your potential customers will be willing to pay for such a solution.

Follow Andrea Desfarge's fledgling PR agency, Publicity's, risk-reward model to boost your business profitability

Laudable takes online shopping to a whole new level using its customers to spread the word on great products on offer. Here's how co-founders Ian Marvin and Haydn von Maltitz captured the online market.

That’s right; your dream of entrepreneurship begins today. All you need is a smartphone, some airtime and data, and the world is your oyster.

Up to 50% of food produced globally goes to waste. Local business, Earth Probiotic, and husband and wife team Karen and Gavin Heron have diverted over 550 tons from landfills by converting it into compost.

Graduate applies lean start-up methodology to leverage the upward trend in online learning.

How to create a business model to compete with new technologies.

Defining your business model is step one to getting your SME positioned for success.

Get ready to abandon outmoded thinking and embrace new, innovative models of value creation.

Use the right strategies to deliver on customer needs and stand out from the competition.

The best marketing strategy identifies unmet needs, and then delivers on them.

How to leverage trends to introduce new ideas and boost the value of your business.

Think you have a hot business idea? Put it to the test.

An entrepreneur’s key question about his new start-up is: will it work? The answer to this lies in thorough market research.

To illustrate an application of the process of defining and refining a business model, we explore a real-life case study of business model innovation.

To run your business effectively, you'll need to do a proper cost and needs analysis. Where do you start?