Case Studies

An entrepreneur who had the nerve to pitch an idea to Richard Branson is reaping the benefits.

A Khayelitsha-based company adjusts its business model — twice — to suit the market, and reaps its rewards.

Keeping expenses down is critical for all businesses, and has been a contributor to the growth of cyber forensics company, Exactech.

Creating a market from scratch is incredibly difficult. But if the solution is right, it’s not impossible.

Timing, experience and a gap in the market come seamlessly together for the founders of social networking platform, Motribe.

A husband and wife team realises that even the best, most innovative product won’t sell itself.

An online retail store delivers more to its customers than just the hottest cooking gadgets.

Two brothers focus on providing solutions and excellent service to differentiate themselves in a price-competitive industry.

Real business acumen isn’t knowing everything — it’s understanding where your gaps are and filling them.

Thuli Sithole uses her organisational skills, the fact that she is well-travelled, and her perfectionist streak, to organise her clients’ lives.

A start-up with no budget takes on established players with big budgets.

IT giant Internet Solutions acquires stake in local Linux business, Synaq.

Doing well by doing good has seen this foresighted entrepreneur’s business grow during a time of worldwide economic turmoil.

The founders of Bizcommunity spotted a gap in the market and created an online success story. You’d be hard-pressed to find anyone in South Africa’s marketing, advertising and media sectors who is not a subscriber. With more than 3,4 million page views per month, it’s the go-to portal for everybody...

Bidorbuy has more than 1,1 million unique visitors, around 700 000 items for sale and 80 000 successful sales every month. Not bad for a business that had its origins on the floor of a London flat, bombed in the dot.com crash and survived the local Internet drought.

A couple turn their passion for chilli into a booming local and international business.

Dale Hefer shares successes and lessons learned in the rise of advertising and media company Chillibush.

IncuBeta founder, Vinny Lingham, is riding a wave of cyber success, thanks to his innovations in e-marketing.

It’s tempting to undercut your competitors and it’s a strategy that can yield great dividends – but not indefinitely.