1. Cannabis public relations firm
Marijuana still has negative stigmas attached to it. This makes it difficult for upcoming cannabis-related businesses to advertise or market themselves in the mainstream media. If they can’t reach their audience or entice new clients, they might never become sustainable.
This is where you come in, if you can spin anything, you can help your clients earn trust in their target market. Weed related brands have found success by positioning themselves as educators and achieving greater credibility through PR agencies.
Keep in mind that South Africa hasn’t regulated marijuana marketing yet, so when starting up prepare for restrictions that will test how you promote your clients. For example: In the States, WeedMaps, a cannabis tech company, sponsors surfers in California, targeting their target market directly. Other brands make trade show appearances and pop-up events and give out generous amounts of branded swag.