Business At A Glance
Startup Costs: $10,000 – $50,000
Part Time: Can be operated part-time.
Franchises Available? No
Online Operation? No
Careening down a steep mountain road at 30 miles per hour on a mountainbike may not be everyone’s idea of the perfect vacation. However,there’s no denying the fact that bicycle vacation tours are one of thefastest growing segments of the travel industry. The key to success ina bicycle tour business is that the tours have to be unique, fun andinteresting, and should be organized around a central theme.
Additionalconsiderations include accommodations, meals and transportationrequirements or services, as well as the length and location of thetours. Advertising in all the traditional media, developing a companywebsite promoting the business, and listing the tours with travelagents and brokers can accomplish marketing the business.
Your target market will be cycling and mountain bike enthusiasts, aswell as adventurous thrill-seekers. Be sure to establish alliances withbicycling clubs and organizations in the community, as the membershipof these clubs can become potential customers.