Business Overview
For anyone who is not familiar with the termhoarding, it is the temporary plywood fencing that is erected aroundthe perimeter of a construction site.
Typically, hoarding is used forconstruction sites in densely populated urban areas to prevent foottraffic from being potentially injured as a result of coming intocontact with falling debris or construction equipment. While manypeople illegally post advertising posters and notices on hoardingfences, a very successful advertising business can be built by legallyacquiring permission to post advertising on the fencing.
Marketing thistype of advertising is very easy as most hoarding is erected in highlyvisible areas and that is exactly the kind of exposure advertisers areseeking.
Additionally, be sure to negotiate a revenue split arrangementwith the contractors or property developers of the site, as this willdefinitely remove any potential objections.