Business At A Glance
Startup Costs: $2,000 – $10,000
Part Time: Can be operated part-time.
Online Operation? No
During the 1970s, many futurists werepredicting that due to the rapid gains in technology, the averageworkweek would shrink to only 30 hours by the year 2000. I wonder ifthese same futurists are now rubbing their heads in disbelief.According to the U.S. Department of Labor, the average Americanemployed full-time is now working 47 hours per week, as opposed to 42hours per week in the 1970s.
This fact, coupled with an increasedworkload and potential financial and family complications, makes it nowonder that the average person is at the end of their rope andsuffering from stress-related health problems. Without question,starting a business that assists people in learning how to cope withstress and how to avoid stressful situations is a business venture withan unlimited number of potential clients. The marketing of the stressmanagement classes could be targeted at individuals seeking to reduceor eliminate stress from their daily lives. However, seeking corporateclients for the stress management courses may be a preferred approach,as you would have the ability to gain perhaps as many as ten clientswith the same amount of marketing effort and costs put toward gainingone individual client.
The business can be conducted from a home basedor rental office location, or the stress management classes could beheld at the client’s business or home location. As with anyinstructional business, the key to success is to develop an exclusivecourse manual and program for your clients to use and follow. Bydeveloping your own program, you become the owner of the information.And should the program become very popular, it could become anexcellent opportunity to put the program into print or electronicformat and market the product worldwide.