Business At A Glance
Startup Costs: $2,000 – $10,000
Home Based: Can be operated from home.
Part Time: Can be operated part-time.
Online Operation? No
You can start an advertising business thatrents low-powered FM transmitters for less than a $10,000 initialinvestment, and the profit potential is outstanding. The FCC allowslow-powered FM transmitters to be used without the purchase of alicense. There are regulations, such as the maximum broadcasting rangeis 100 feet and transmissions must not interfere with existingtransmissions.
However, these regulations are easy to conform to,especially if you purchase the right equipment that has beenspecifically designed to meet these regulations and to be used forspecialty advertising purposes. Typically a sign is used to promote thebroadcast, asking people passing by to tune into a frequency on theirFM dial and listen to a prerecorded message, which is usually playingon a continuous loop.
At one time the quality of these prerecordedmessages were at best described as poor, but with the advent of digitaltechnology it is now possible to record the message digitally and at amuch higher quality. This type of advertising promotion is excellentfor real estate agents to use the promoting a house-for-sale listing,car dealers to promote service specials or car listings, fitness clubsto promote membership sales, and retailers of all sorts to promotesales and clearance events.
The cost of each individual broadcastingtransmitter is reasonably priced is $500 range, and rentals for theequipment are typically in the range of $75 to $100 per week. Someoperators of these broadcasting businesses will even let clients haveuse of the equipment at no charge, providing they pay a fee to havetheir message professionally recorded by their service. There are manyoptions available for the clever entrepreneur to profit in this homebased business on a full- or part-time basis.