1. Sales SWOT Analysis Example
Strengths: You need to understand what your sales team is good at.
- What does your team do better than anyone else?
- What benefits do your customers get from working with you?
- What does your product or solution offer that your competitors can’t?
- Do you have unique processes, products, or services that set you apart?
The aim is to identify your unique selling proposition and capitalise on that.
Weaknesses: Every sales team has weaknesses. By identifying these you can find ways to strengthen them.
- What does the competition see as your biggest weakness?
- What do your customers regard as a weakness in your sales methods, product or service?
- When you lose a sale, why did it happen?
Opportunities: Opportunity is all around us, but is easily overlooked.
- What do you see as a good opportunity that will strengthen your business?
- In what segment of your market are clients consistently making purchases?
- What high margin products or services can you expose to a broader market?
- Have you noticed a change you can exploit in your market?
- Is there a market you can enter with greater profits potential?
Threats: These can have a huge impact on your business. You have to understand where danger exists in the marketplace.
- Does more that 25% of your sales revenue come from less than 10% of your customer base?
- What recurring challenges do your sales people face?
- Is there a competitor that consistently beats you in the marketplace?
- How much bad debt are you carrying
- Are sales meeting expectations?