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      Home LAUNCH Funding How to Guides

      5 Steps To Winning Your Next Pitch

      No two pitches are the same; but adopting the right mindset and having a five-step check list is a simple way to make sure you’re in the running.

      Emma Donovan by Emma Donovan
      Aug 2, 2019
      in How to Guides
      876
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      RelatedTopics

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      Crowdfunding Secrets: 5 Tips Of Success From The Most Victorious Campaigns

      The Ultimate Guide To New Business Funding

      Ask yourself why you want to win this pitch. Will the project help you scale your business? Does the client have similar values to your team?

      The answer will help you focus and find the motivation to do your best proposal yet. Figure out how you can solve a problem for them, and add real value to what they do.

      1. Be clear on the brief

      First up, you need to understand what they want, and why. Delve a little deeper and find out who worked on the account before and what challenges they faced. Also ask why the potential client is looking to move to a new agency or service provider, and what they need more or less of.

      Related:What Funders Look For From The Funder’s Perspective

      Be in the know about what’s happening in their industry, identify trends and possible concerns and also figure out whether this brand is a good fit for your company. It’s ok to walk away at this point!

      Tip: create a check list or client matrix with a few key factors to consider each time to decide whether it’s worth putting the time and energy in to this pitch.

      2. Speak their language

      When it comes to creating the pitch, find a way to present it in a way that they can relate to and will resonate with. Yes, a slick presentation is key, but so is the right tone, length and type of content you include.

      Speak-their-language

      What will really get their attention? Maybe it’s video clips, mini interviews with their target audience, industry statistics and what they mean for this brand specifically. Or maybe it’s the way you introduce your team. The bottom line is that you need to stand out from the crowd and leave a lasting impression.

      3. Play open cards

      Authenticity wins every time. Be real and open about your approach, your skill set and make sure they understand your values as well as your product or service.

      Related:3 Top Tips SMEs Should Be Aware Of When Accessing Funding

      Mutual respect needs to be established upfront, and be the foundation of your relationship going forward. Welcome questions and feedback, and make it easy for them to do their homework about your business too.

      Tip: make sure your website and LinkedIn profile are up to date, as these are the two places they’re likely to look (after Google, so make sure there are some recent reviews from clients or customers there too!)

      4. Be strategic

      Demonstrate your team’s strategic and creative ability, without giving away too much IP. A simple way to do this is to find a problem that they need help with, and suggest how you will solve it.

      Related:7 Questions A Venture Capitalist Will Ask You Before Investing In Your Business

      Teach them something they didn’t know about their brand or the industry they’re in and back it up with statistics. Also ask strategic questions to show that you’re interested to learn more, and have grasped the essence of what they do or are trying to achieve.

      5. Close the feedback loop

      Once the pitch is done and dusted, make sure you have a task or reminder to do a follow up email or call a few days later. Ask them when you’re likely to hear back, and plan your follow up strategy around that – you don’t want to nag them, but you don’t want to fall off the radar either, so it’s a fine balance!

      And lastly, whether you win or lose the pitch, ask for constructive feedback, so you can continue to improve and attract the clients that will be a game changer for your business.

      Related:How to Write a Funding Proposal

      Emma Donovan

      Emma Donovan

      With her big picture thinking and ambitious ideas, Emma embarked on the entrepreneurial path in her early 20s, soon after completing her degree at UCT. With a few successful business ventures under her belt, and ample industry experience as a consultant, Emma co-founded full service digital marketing agency Yellow Door Collective in 2014. Their client list is made up of reputable brands, ranging from national retailers to ambitious start-ups. Clients love her easy-going but firm approach to marketing, and she thrives on building these relationships towards success.

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