Hair Salon Business Plan
1. Executive Summary
Trend Setters is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship.
We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work.
Our Mission: To supply services and products that enhance our clients’ physical appearance and mental relaxation.
Our Motto: “The Trend Begins Here!”
The timing is right for starting this new venture.
Patiently searching for six months for the perfect location, one was finally found. The demand from the owner’s clients, as well as the ambitions of the owner to one day start her own salon, and the procurement of highly professional and qualified beauticians to support the salon, has made this business one of great potential.
Curley Comb, co-owner with Roller Comb, Jr., her husband, has worked in a prestigious, upscale salon in MyTown, Texas for the past two years.
Curley has created a large client following through hard work and dedication.
Curley, and her talented team of beauticians, has what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and beauticians to support our anticipated growth.
To achieve our objectives, Trend Setters is seeking additional loan financing. This loan will be paid from the cash flow from the business, and will be collateralized by the assets of the company, and backed by the character, experience, and personal guarantees of the owners.
1.1 Keys to Success
The keys to success in our business are:
- Location: providing an easily accessible location for customers.
- Environment: providing an environment conducive to giving relaxing and professional service.
- Convenience: offering clients a wide range of services in one setting, and extended business hours.
- Reputation: reputation of the owner and other “beauticians” as providing superior personal service.
2. Company Summary
Trend Setters will, upon commencement of operations, sell a wide range of beauty services and products. We will provide quality hair, nail, and skin services, along with top lines of beauty products.
What will set Trend Setters apart from the competition is our commitment to providing all of these services in one convenient location.
The salon will be located in a retail strip mall at 1234 Stylish Road, MyTown. The salon will utilize 1,540 square feet. The location is strategically situated on one of the busiest streets in MyTown.
It is a high profile area, with easy access from all parts of town.
2.1 Start-up Summary
After spending several months searching for a salon to purchase, the owners decided to start a salon from the ground up.
The start-up capital will be used for the design, leasehold improvements, and equipment of the salon.
3. Products and Services
Trend Setters is considered an upscale full-service beauty salon. We will offer a wide range of services that include:
- Hair: cuts, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving, waving.
- Nails: manicures, pedicures, polish, sculptured nails.
- Skin Care: European facials, body waxing, massage.