Pizzeria Franchise Business Plan
The following plan is based on years of experience, is highly focused and promises to follow a path of prosperity. It is based on conservative sales figures, and actual sales may be higher. The projections contained herein are authentic and will be used as the budget for the business. 4 Moons Pizzeria will show a profit almost immediately, and will increase sales and profits each year thereafter.
The objective is to lease a site at 555 West Blue Plum Lane. We will need to remodel the interior according to the Franchisor’s design. We plan to duplicate and massage the successful formula used by Franchisor. We will use our own personal strategies and skills to create our own success in our 4 Moons Pizzeria. We plan to train our crew to ensure outstanding results in quality food and customer service. Our objectives are as follows.
- Be the first 4 Moons Pizzeria in Nevada
- Provide the highest quality product, duplicating Franchisor’s successful pizzerias in Oregon
- Give top notch service in a quick and efficient manner
- Keep our menu simple to maintain low food cost
- Maintain the competitive, fast-casual dining at the mid-range price point
- Use marketing strategies to build volume quickly
- First year sales over $677,000 with a 6% growth yearly
- Maintain and expand an outstanding reputation as being the best neighborhood pizzeria
4 Moons Pizzeria exists for the purpose of generating sales and profit. Because we are a service business, we will also exist to serve our customers. These two reasons for our existence are inextricable. If one aspect does not exist, the other will cease to exist.
- We will always offer a fresh product and welcoming environment
- We will remain cheerful, courteous, well trained, and focused on pleasing our guests
- We will strive to become the first destination of choice for those in our neighborhood and community
- Our staff will be offered a workplace where they can prosper and grow in a dignified, fun, and rewarding manner
- We will give support to and contribute to our community schools, churches, groups, and businesses
1.3 Keys to Success
Our policy of being operating managing members is to make sure we pass by every table to greet, visit with, or at least send a smile to our guests.
We will visit any table or answer to any phone call that has feedback, positive or negative. We will use every means available to satisfy our customers.
We will be committed to the success and happiness of our staff.
We will be committed to providing quality food and beverage at all times.
We will consistently follow the franchisor’s proven methods.
Established in 1958, 4 Moons Pizzerias are an award winning, “Home of the brick oven Pizza”. They offer a comfortable, friendly ambience, with its new “Modern Pizzeria” design. The menu features pizza, hot calzones, strombollis, sandwiches, baked pastas, and fresh tossed salads. The pizza dough is made fresh everyday on site. Beverages include soft drinks, imported and domestic beer, micro brews, and an impressive wine list. Food ingredients are the finest available including USDA Choice meats.
2.1 Company Ownership
We are an LLC, limited liability company, with four managing owners holding an equal share (25%) and interest in the franchise.
Carol Mittani: General Managing Owner – Hands-on management of all daily restaurant and company operations.
Steve Solutrian: Vice Managing Owner / Sales and restaurant operations. Hands-on management of daily operations and sales trends.
Diane Solutrian: Vice Managing Owner / All office procedures. Hands-on management of daily operations.
Rikard Mittani: Vice Managing Owner / Marketing and future finances and investments. Hands-on management of daily operations.
2.2 Start-up Summary
We hope to take advantage of an existing structure located at 555 West Blue Plum Lane, at Lakeside Center. It is 2,828 square feet. We will remodel according to the Franchisor’s designs to make our concept both visually and functionally suitable.
Construction is estimated at $214,630 – see attached “Franchisor’s Construction Cost Sheet” for item breakdown.*
Start-up cash on hand is estimated for 3 months working capital, inventory, labor and rent.
Short-term assets include phone equipment, smallwares, booths, chairs, tables, pendants, sconces, and lighting.
Long-term assets include all kitchen equipment, POS system, and signage.
*Confidential and proprietary information omitted from this sample plan.
4 Moons Pizzerias are comfortable and inviting. We are a fast-casual operation with dine in, take-out, and delivery. The decor and theme are centered around the cutting edge open kitchen with brick arches and distinctive lighting. Our energy and atmosphere will appeal to families, groups, and schools.
The real power and energy of the pizzeria will come from the attentive and courteous service provided by our managers and staff. Our fresh menu will be prepared by our motivated kitchen team, and carefully orchestrated to provide the best service to our customers who are our priority. We will have at least one manager on duty at all times.
Our hours are Sunday thru Thursday 11 am. to 10 pm. Friday and Saturday 11 am. to 11 pm. Take out available during store hours. Delivery hours are 4 pm to closing everyday we are open. We will offer delivery all day on Saturday and Sunday and some holidays.
Market Analysis Summary
Ohno is one of the fastest growing cities in America with Nevada being voted the best small business state in the country. Ohno is a community diverse in the arts and culture. We have a strong labor market, low taxes, affordable housing, and natural amenities making Ohno an attractive place to live and do business.
The greater Ohno metropolitan area population has grown one third through the last decade and is projected to grow 11.4% in the next five years.
The median age is 36 years old with household incomes averaging $65,895. With a strong local economy we have a population with disposable cash for dining and entertainment.
According to the Nevada Restaurant Association, Nevada restaurants are expected to lead the nation in sales growth at 7.6%. Nevada is also the fastest growing state in the union.
4.1 Market Segmentation
4 Moons target market is a three mile radius of site location. Within the three mile operating radius is a population of 121,705. The total number of households in this area is 48,839 with an average income of $58,197.
This area is densely populated, and a desirable part of town in which to live. It is an under-served portion of town, especially to the west up to the Caughlin Ranch area. It is on one of the most traveled corridors in Ohno, Blue Plum Lane. Located near two of Ohno’s most popular malls, Parklane and Shopper’s Square.
Our target market includes adults 20 to 54 years old who socialize and have families. Children are a big part of our market, at a third of the population is this area. Ages 4 to 19 prefer pizza over any fast food and often influence family dining decisions. According to one study, 93% of the U.S. population eats pizza. If we sold one pizza per month with an average of $17.00 per household, we would generate $721,141 in one month. This illustrates that with effective marketing, superior product, and proper management we will reach and exceed our projected sales goals.
In this area we have some of the best schools. 4 Moons Pizzerias provides support for local area school groups and sports teams, as well as local church groups. We will be involved through providing sponsorships, discounts, and donations.
4.2 Target Market Segment Strategy
We haven’t ruled any one group or class out in our target market area. Just about everyone eats pizza. Most residents in this area have busy schedules, and find value in exceptional and timely service, as well as mouth watering, delightful food. We believe most everyone will appreciate our value based menu and family atmosphere. We have a strong commitment to community involvement including sponsorship for school/group teams.
We strongly believe we will overcome any competition in our area. The local competition includes Sticky Paws Pizza, Damynos, Gridlow’s Pizza, Hoopla Take-and-Bake, Clodhopper’s, and Little Sayzar. Most of these are at least two miles from our location and are no competition to our concepts, ideals, fresh products, and welcoming service.
4.3 Service Business Analysis
- Represent 17% of all restaurants.
- Americans eat approximately 100 acres of pizza a day.
- Pizza is a $32+ billion per year industry with continuing overall restaurant growth.
- Accounts for 10% of all food service sales.
- 93% of Americans eat pizza at least once a month.
- 67% of Americans order pizza for a casual evening with friends.
- Children between 3-11 prefer pizza over all other food groups.
4.3.1 Competition and Buying Patterns
4 Moons Pizzerias are competitive in the mid price point, fast casual dining market. With an average ticket of $17.00, we are priced above Hoopla Take-and-Bake and Damyno but below Squaretable.
Quality, Quick, and Simple is the goal of 4 Moons Pizzerias. The customers are provided with the highest quality product. Store design provides a warm and friendly environment for all.