Indoor Soccer Facility Business Plan
Dribbling Indoor Soccer is the only indoor soccer facility in the Wingback County area. The population of Wingback County is 240,000 residents. Dribbling Indoor Soccer has two professional-style, lighted fields, (73′ x 140′) featuring Field Turf®, for fast-action, fun soccer. No matter what the weather conditions are, day or night, soccer players will find a safe, clean, and friendly atmosphere for soccer enjoyment.
Several divisions for youth, men, women, and coed provide all players–from beginners to highly skilled–the right environment for recreational yet competitive soccer. League play is continuous year round. All league participants are required to become members of Dribbling Indoor Soccer. The annual fee is $40. Team registration per session is $700. Each session has 10 games with championship awards being given to the first place team.
In addition, skills clinics are available for beginning adults and those wishing to polish their skills. The two fields can also be rented for practices, birthday parties, corporate events, preseason and post-season team parties, camps, clinics, school grad nights, fund raising tournaments, organized lacrosse and field hockey leagues and more. A soccer store is on site to provide leading soccer brands to players, teams, leagues and schools. The facility will also have a small cafe that will serve drinks, sandwiches, and pastry.
Dribbling Indoor Soccer projects that the center will have more than 1,000 members, 30 adult teams and 30 youth teams by the end of year one.
The objectives for Dribbling Indoor Soccer are the following:
- Build facility membership to more than 800.
- Register 30 adult and 25 youth teams by the end of first year of operation.
- Develop facility potential to be rented for special events.
The mission of Dribbling Indoor Soccer is to provide Wingback County residents with a state-of-the-art soccer facility that will enable both youth and adults to enjoy the sport of soccer year round.
Les Klew has been a fixture of the county’s soccer community for the past twenty years. Over the years he has coached hundreds of children. Many of his first players now have children of their own. Currently, he is the supervisor of soccer officials for Wingback County area. His level of expertise in soccer has made him an important contributor to the development of the sport in Wingback County. He has instant credibility with players and coaches.
Like Les, his wife Noh has been an important booster of soccer in Wingback County, especially women’s soccer. Noh has coached numerous girls teams and has served as the chairperson of the Wingback County Soccer Association.
The opening of Dribbling Indoor Soccer is a natural next step for this couple that has been so important to the growth and love of soccer in the county.
Both will actively use their contacts to promote the facility to players and coaches.
2.1 Company Ownership
Dribbling Indoor Soccer is owned by Lester (Les) and Naomi (Noh) Klew. The business will maintain a sole proprietorship status for at least the first two years of operation. The business projects that the Ouisterfield facility will be so popular that a second indoor operation will be established in the nearby city of Midfield. At that time the business will reorganize to become an S Corporation.
2.2 Start-up Summary
The start-up cost of Dribbling Indoor soccer is focused primarily on the field installation and the setup of the soccer store. The Les and Noh Klew will invest in the business, and, addition, the Klews will obtain a long-term loan.
2.3 Company Locations and Facilities
Dribbling Indoor Soccer is located on West 18th Street in the city of Ouisterfield. The 30,000 square foot facility is a former warehouse that will be converted into a playing facility. The location is easily accessible to all city residents. It is nearby Southtowne Park with is the largest and most popular city park. This unique location is perfect. In addition, the facility has ample off-street parking.
Products and Services
Dribbling Indoor Soccer is an indoor soccer facility that offers league play, soccer training and a soccer shop. The facility is also available to be rented out for special events.
The following is the fee schedule:
- Annual Facility Membership: $40
- Team Registration per Session: $700
- Facility Rental Fee: Member $55 – 65/hr, Non-Member $80/hr
- Skill Clinic Fees: Range from $80 (per week) for children, to $400 for groups
They are led by soccer skill instructors with “A” Level Coaching Certification. The skill clinics are geared toward the novice who wants to improve their soccer skills.
The facility also has a soccer shop that sells the very best in soccer gear, indoor and outdoor. The shop has the best selection of turf shoes available in the city.
Market Analysis Summary
Soccer is a popular sport in Wingback County. Currently there are 6,000 children participating in the youth soccer leagues, and 3,000 adults participating in the adult league. The number of players are growing dramatically. There are two factors that are impacting the popularity of soccer.
The first is the large number of children in the county under the age of 12. There are approximately 30,000 children in the county under the age of 12. The projection is that the percentage of children under the age of 12 will continue to grow for the next five years. The most popular sport with this age group is soccer.
The second factor is the growing number of young people between the ages of 24 – 35 that are participating in team sports. Participation in coed softball has increased by 20% each year for the past three years. The demand for fields has led to the county building four new playing fields this year. Adult outdoor soccer league has grown by 50% over the past two years. Currently, there are 24 adult league teams participating in the outdoor city soccer league.
4.1 Market Segmentation
Dribbling Indoor soccer will focus on the following target customers:
- Youths, ages 6-14 years of age.
- Adults, ages 24-35 years of age.