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Workout Gym Business Plan
Executive Summary
The Mountain Brook Fitness Center is a thriving business-person’s club but is also one of the only family-focused clubs in the Monroe area. Fifty percent of our members are under the age of 45 and have young children. Currently, the center has 900 members. A center membership is $800 a year. The Mountain Brook Fitness Center wants to add an additional 300 members with families over the next three years.
One of the keys to success of the Mountain Brook Fitness Center is the ability to offer reasonably priced childcare in a safe environment while a parent works out in the fitness center. The club has increased the size of its fitness center and added more equipment, but many members would be unable to use the center if they didn’t have a service to watch their children while they exercised. In fact, the service has become so popular that the clubhouse has outgrown its existing childcare facilities. Offering childcare has kept many members coming to the club. The lack of current space for a larger childcare area has even kept some prospective members from joining.
Mountain Brook Fitness Center will expand and create a larger childcare facility. In addition, new equipment will be purchased for the childcare center. The childcare center can currently care for 30 children but only five infants. The new facility will be able to handle up to 60 children including 15 infants. The childcare facility expansion will be funded with a short-term loan.
1.1 Objectives
Maintain and grow our position as one of the only clubs in the Monroe area that caters to families.
Company Summary
The Mountain Brook Fitness Center is one of the only family-focused clubs in the Monroe area. The center has grown steadily over the past four years. Our clubhouse is 50,000 square feet and our new fitness center is 12,000 square feet. The Mountain Brook Fitness Center is located at 1234 Main Street in Monroe.
The focus of Mountain Brook Fitness Center is to keep the whole family involved in the club by exposing everyone to the variety of activities and services the club offers. In addition, there is a childcare center that will keep members’ children happy and entertained while members take part in any of the center’s activities and services.
2.1 Company Ownership
The Mountain Brook Fitness Center is owned by Robert Sinclair and Arnold Hess.
2.2 Company History
From its beginning in 1996, the Mountain Brook Fitness Center has had an exceptional swimming and tennis program. Two years ago, a loss in membership pointed toward the need for a fitness center to round out the club’s offerings. The club spent approximately $140,000 to add a fitness center with cardiovascular and weight training equipment. The club has also become a 24-hours facility, seven days a week, with childcare.
Services
The Mountain Brook Fitness Center has the following activities and services:
- Swimming
- Tennis
- Fitness center with cardiovascular and weight training equipment
- Court sports
- Massage
- Physical therapy
- Childcare
The club is a 24-hours facility, seven days a week.
Market Analysis Summary
Monroe is a city on the move. The population has grown by 15% each year for the past three years. The current population of Monroe is 600,000. Most importantly, the growth has been fueled by the increased employment in the city’s high-tech companies. This has attracted a type of professional that is the target customer for the Mountain Brook Fitness Center.
4.1 Market Segmentation
The Mountain Brook Fitness Center will focus on the young urban professionals as its primary customer base.
