Youth Sports Nonprofit Business Plan
Twenty-five percent of Richmond Metro youth participated in organized sports last year, compared with 85 to 90 percent in the suburbs, according to a recent State University report entitled Richmond’s Youth Sport Need Assessment. Currently, there are 40,000 children in the Richmond Metro area between the ages of 6 to 14. In contrast to the metro area, the suburbs have a full array of youth sports with strong financial support. This late start for urban children, especially urban girls, in organized sports robs them of the opportunity for physical activity, coaching, being part of a team, learning skills, and substantial time away from “negative recreation” (drugs, violence or sexual activities).
Clinical studies also show that sports and recreation programs can help youth establish lifelong, healthy, physical activity patterns. Regular physical activity can ward off life-threatening diseases; reduce feelings of depression and anxiety; help control weight and obesity; and build and maintain healthy bones, muscles, and joints, according to the President’s Council on Physical Fitness.
The children in the city’s core must have the opportunity for a successful start in education and sport regardless of age, race, gender, family composition, income or community. In response to this significant disparity, YouthSports will be created to provide the sports program necessary for Richmond children to have equal opportunity for organized sports.
Thanks to a three-year matching grant from The John Ford Stevenson Foundation (JFSF), YouthSports and several corporate partners plan to utilize organized sports and physical activity programs to promote healthy development in youth.
The JFSF, based in San Francisco, CA, is the nation’s largest philanthropy devoted exclusively to health and health care. It concentrates its grantmaking in three goal areas: to assure that all Americans have access to basic health care at reasonable cost; to improve care and support for people with chronic health conditions; and to reduce the personal, social and economic harm caused by substance abuse; tobacco, alcohol, and illicit drugs.
Schools and health care centers will host sport registration. The JFSF renewable matching grant is based on the concept that local funding sources have the clearest understanding of their communities’ needs. With matching contributions from local partners, the project will receive substantial funding.
Collaborating partners include:
- Mayor Linda Hargrove and the City of Richmond.
- Parks & Recreation Department.
- Richmond Unified School District.
- Templex Corporation.
- A.I. Kaufman and Sons.
- PriceRight Supermarkets.
- Avion Computers.
- The Richmond Mall.
- Richmond Bank.
- Rider Corporation.
With this base of support, YouthSports will raise additional money from program sponsors and fundraising campaigns.
- To increase participation in youth sports and recreation programs in the Richmond Metro area.
- To increase youth access to health care and healthy development.
The mission of YouthSports is to create a youth sport program in the Richmond Metro area increasing both sport participation rates and healthy development of the area’s youth.
1.3 Keys to Success
- Utilizing the school system to promote the sports program and recruiting team coaches.
- Minimize field maintenance and facility costs with the school and city park systems.
- Maintaining the City Council’s support to provide scholarship funds for needy youth who want to participate in sports.
- Recruiting more corporate support for the sports program.
- Maintaining a high approval rate with the area’s parents and youth.
YouthSports will be a private, non-profit, youth sports program serving children, ages 6-14, in the Richmond Metro area. The focus of the program is to promote youth sport participation, promote healthy development in youth, and increase youth access to health care.
YouthSports has rented office space near the city cent park system. Outdoor sports will be played on public school and park property. Indoor sports will be played in public school gyms.
YouthSports will offer the following sports during the year:
- Flag Football, August-November.
- 1st/2nd Grade Basketball, October-December.
- 3rd-8th Grade Basketball, December-March.
- Spring Soccer, March-May.
- T-Ball/Softball/Baseball, May-July.
Market Analysis Summary
There are 40,000 children in the Richmond Metro area between six to 14 years of age. The age group percentages break down as follows:
- 50% – Ages 6-8.
- 30% – Ages 9-11.
- 20% – Ages 12-14.
Currently, only 10% of 6 -11 year olds in the Richmond Metro area participate in organized sports. More importantly, only 5% of girls in that age group are involved in sports. The current age break down provides YouthSports with an excellent opportunity to impact half of our target group at the youngest ages. This will have a tremendous impact on the success of the program over the next five years.
It is also important to note that there are over 25,000 children in the Richmond Metro area between the ages of two to five. These children will be entering the YouthSports program within the next three years.
4.1 Market Segmentation
The 2-5 and 6-8 age groups represent over 70% of the children that YouthSports will serve over the next three years. It is critical that the program is prepared to manage the influx of these young children.