The South African fashion industry has the talent to develop original products with inspirational style and creative detail to compete very well with popular international brands. However, designers too often fail to deliver through lack of basic planning and business acumen,” says Amanda du Plessis.
Du Plessis launched the retail consultancy Evolution 4 years ago to help top South African brands to realise their potential. A doyenne in the industry, she started her career as a buyer at Truworths, developing in-house ladies wear and accessories ranges.
She joined Stuttafords as a brand manager where she developed three private label ranges – Define, Excursion and Oaktree – and managed six local and international brands. She left Stuttafords to head up retail development at Polo before starting her own consultancy.